Posted In: B2B Marketing Agency

The Power of Persona Research

As we write this, the new Star Wars movie is ruling the box office. Among the charms of The Force Awakens is the way it lets fans reconnect with characters they fell in love with decades ago. Why are we mentioning this? Because the movie is a billion-dollar testament to the power of knowing your […]

Posted In: B2B Marketing Agency

Manufacturing Marketing Trends

What will 2016 be like? Well, we’ll elect a new president. The Super Bowl will turn 50, and Nirvana’s Nevermind album will have its 25th birthday. But all of those things will be on the news. So let’s talk about some manufacturing marketing trends for 2016, particularly where e-commerce is concerned. Here are five predictions for the new year from Manufacturing.net, […]

Posted In: B2B Marketing Agency

What’s Changing the Marketing Landscape?

It’s nice to imagine having a “Don Draper moment.” Don is the main character on the TV series Mad Men, playing a 1960s advertising exec. For all his (many) faults, he’s adept at coming up with some ingenious ad ideas, often when campaigns were on the brink of falling apart. So while it’s neat to […]

Posted In: Common Questions

Make Connections at the Central Bucks Chamber of Commerce Business Card Exchange

Networking online means more than just connecting with a bunch of people on LinkedIn or Twitter. And networking offline goes beyond just handing out business cards. There’s an art to both kinds of networking, and some of the tricks for connecting with prospects in person will also help you connect on the web. Here are […]

Posted In: B2B Marketing Agency

An Introduction to Creating Blogs and Great Content

Out of all the search engine optimization (SEO) services an agency can suggest, creating a blog still ranks as a great option. As anyone who has spent even minimal time researching SEO may know, content is king—in other words, the type of content you create and the amount of content you provide on your website can […]

Posted In: B2B Marketing Agency

Digital Marketing For Manufacturers

Who is the audience for digital marketing? It’s young people, right? Young consumers with a lot of disposable income, wanting to know about the next big thing. Well, yes. It’s them. But it’s not just them. If you’re a manufacturer, your audience is getting information it wants/needs the same way the audience for most other […]

Posted In: B2B Marketing Agency

Inbound Marketing For A B2B Company In 5 Steps

Even in the years before the term had been officially coined, the tactics of inbound marketing were being used largely by businesses attempting to connect with potential customers. It was, in other words—and has been for some time since—largely a B2C (business to consumer) marketing strategy. It involved educating potential customers about the benefits of […]

Posted In: B2B Marketing Agency

6 Ways Inbound Marketing Can Generate More Qualified Leads

How does your business find sales leads? A billboard on a major highway? An ad that airs during a TV show that your target audience might never see? What if there was a way to make sure you were getting the right marketing content to the people who would benefit from it the most? “Tell […]

Posted In: B2B Marketing Agency

13 Ways To Scare Your Boss Into Better Marketing Habits

It’s almost Halloween, a time of year when our thoughts turn to things that keep us up at night. We’re not talking about hauntings or vampires, but the types of things that are frightening mostly to people in the marketing business. Here are 13 statistics, courtesy of Hubspot, designed to scare your boss into adopting […]

Posted In: B2B Marketing Agency

Inbound Marketing Doesn't Need to Be Scary

New things tend to be scary. If you’re a parent who sent your son or daughter to kindergarten this year, you know what we mean. Embracing a new business practice is a different kind of scary — but scary nonetheless. And inbound marketing is certainly new to many companies, and seems especially new when put […]

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