PPC Agency & Pay-Per-Click Advertising

IQnection provides PPC management to help businesses reach defined audiences through Google Ads, paid social, Amazon, and Walmart campaigns. We tailor campaign strategies to your goals, audience, and budget while focusing on targeted traffic and measurable business outcomes.

Amazon Marketing

Amazon marketing uses sponsored products, brands, display ads, video ads, and other PPC methods on the Amazon home page, search results pages, product detail pages, and third-party websites. Our skilled Amazon marketers can help you leverage this wide-reaching platform to find, attract, and engage your target audience.

Walmart Marketing

Walmart marketing uses sponsored products and display ads on the Walmart Marketplace to increase your online visibility and drive targeted traffic to your website. As an experienced digital marketing team, we can help you navigate the strict marketing standards to ensure your company gets the most from your Walmart PPC campaign.

Paid Social

Social media advertising can boost your company’s exposure and engagement on social media sites like LinkedIn, Twitter, Facebook, Pinterest, and Instagram. We can help you determine the best social media platforms to consider, depending on whether you sell your offerings to other businesses (B2B) or directly to consumers (B2C).

Google Ads

Google Ads management helps businesses reach potential customers across Google Search, YouTube, and other Google advertising placements. IQnection can tailor campaigns to your target audience, goals, and budget, with a focus on generating relevant website traffic, brand awareness, or phone calls.

Higher Education

PPC is an excellent tool for increasing enrollment rates and alumni engagement at community colleges, technical schools, four-year institutions, graduate schools, and other colleges and universities. Our seasoned digital marketing team can develop cost-effective, program-specific PPC campaigns for your unique goals, helping to propel your institution to the next level.

What does PPC mean?

PPC stands for pay-per-click, a digital advertising model that allows you to pay a fee only when someone clicks on your ad. As opposed to SEO which helps drive organic search traffic, PPC buys traffic to help you achieve your goals faster. It can be a cost-effective strategy for targeting a particular audience and works well with other forms of digital marketing.

What is the most common form of PPC advertising?

Google Ads is the most common PPC advertising network because it has the broadest reach, thanks to its high volume of searches. Google Ads also has many third-party websites on the Google Display Network (GDN), providing even more advertising opportunities for marketers interested in generating more targeted traffic.

What companies use Pay Per Click?

Just about any company of any size can benefit from PPC advertising. From dentists and attorneys to retailers and B2B companies, we can customize this digital marketing tactic for almost any business need. And because PPC works with virtually any budget, any company can grow their online visibility and website traffic, whether you have a few hundred dollars to spend or several million.

How do Pay Per Click ads work?

The PPC advertising model allows you to buy visits to your website by charging a fee whenever a visitor clicks on your online ad. While there are different types of PPC ads, such as search, display, remarketing, video, social, Amazon marketing, and Walmart marketing, they all work the same way: you pay only when you get a click.

Are Google ads a waste of Money?

With the right strategy, Google Ads can effectively drive targeted traffic to your website. Our Google Ads experts can determine the best way to leverage this paid media platform to connect with your target audience. They specialize in devising the ideal approaches for generating quality clicks and helping to maximize any investment.