PPC stands for pay-per-click, a digital advertising model that allows you to pay a fee only when someone clicks on your ad. As opposed to SEO which helps drive organic search traffic, PPC buys traffic to help you achieve your goals faster. It can be a cost-effective strategy for targeting a particular audience and works well with other forms of digital marketing.
Google Ads is the most common PPC advertising network because it has the broadest reach, thanks to its high volume of searches. Google Ads also has many third-party websites on the Google Display Network (GDN), providing even more advertising opportunities for marketers interested in generating more targeted traffic.
Just about any company of any size can benefit from PPC advertising. From dentists and attorneys to retailers and B2B companies, we can customize this digital marketing tactic for almost any business need. And because PPC works with virtually any budget, any company can grow their online visibility and website traffic, whether you have a few hundred dollars to spend or several million.
The PPC advertising model allows you to buy visits to your website by charging a fee whenever a visitor clicks on your online ad. While there are different types of PPC ads, such as search, display, remarketing, video, social, Amazon marketing, and Walmart marketing, they all work the same way: you pay only when you get a click.
With the right strategy, Google Ads can effectively drive targeted traffic to your website. Our Google Ads experts can determine the best way to leverage this paid media platform to connect with your target audience. They specialize in devising the ideal approaches for generating quality clicks and helping to maximize any investment.