To write your own blog or not write your own blog...
It may not be as weighty a question as the one posed by Hamlet, but it's still an important one for any business to answer.
Having a blog is important. It helps your website rank on search engines, it helps potential customers solve problems, and it shows that you're an expert in your field.
We'd argue that the question isn't "Should I have a blog?" (you should), but rather "Who will do the writing?" In today's post, we'll explore the pros and cons of writing your own articles, and hiring an outside agency to handle it.
Continue reading Why You Should – and Shouldn’t – Write Your Own Blog →
Today we’re going to talk about link building, but first, let’s take a trip back in time.
It’s the late 1950s. And in this reality, you advertise your business with a billboard on the side of a sleepy country road. If you’re lucky, maybe 40 people a day drive past it.
Then one day you learn that the quiet country road is going to become part of a new interstate. The number of people who see your sign each day will jump from a few dozen to a few hundred.
What does this have to do with link building? Well, think of your company’s website as the billboard, and Google as the new interstate.
Continue reading What is Link Building and How Does It Help Customers Find You? →
Imagine you traveled back in time and had to start a business in, say, 1966. Among the things you’d need to worry about: the way your storefront looked.
It’s fifty years later, and – assuming you own a brick-and-mortar business – you’re still concerned about the way your storefront looks. But because it’s 2016 and not 1966, you have a website. How does that look? It’s a virtual front door to your business, but how are you getting people across the threshold?
Continue reading Creating a Website Marketing Plan →
Website design projects can be a challenge to navigate and mistakes can extend the process or sour businesses on the idea of keeping their website current. How can you avoid the pitfalls of a website design project gone bad?
Continue reading Website Design Project Mistakes and How to Avoid Them →
Let’s hear it for landing pages, the unsung heroes of successful inbound marketing strategies.
Videos and blog posts might be the marquee players, but a good landing page is the backbone of your marketing efforts. Note that we said a good landing page. That’s because creating one that turns visitors into leads is as much an art as it is a science.
Here are a few tips to follow to help you win landing page conversions.
Continue reading Creating Landing Pages That Convert →
Watching video online used to be a chore. Now, it's just a part of internet life, whether we're watching a two-minute tutorial or binge watching an entire TV series. With that in mind, there's no reason for your business not to be using video as method of lead generation.
Here are some ways you can include videos in your next inbound marketing campaign.
1. On Social Media
You've made a video telling people about your latest product or a great service your company provides. Or maybe you've been to a trade show, or hosted a webinar relating to your business.
Continue reading 3 Ways Inbound Video Marketing Can Generate Leads On Your Website →
If content is king, then video content is the king of kings.
Over the next few years, video is expected to be the dominant form of online content, driving most if not all of consumer traffic.
There are many ways to do content marketing: social media, infographics, blog posts, e-books, articles, and whitepapers.
But it’s video that you need to master if you want to properly market your manufacturing company. Consider these facts from Cloudswave:
Continue reading Why Video Marketing Should Matter to Manufacturers →
Your business needs email.
That’s true whether your company is a small, three-person medical device start-up or a corporation with offices on three continents.
Building an email list is one of the easiest ways medical device manufacturers can keep in touch with customers and potential customers.
Continue reading The 5 Most Popular Ways for Medical Device Manufacturers to Build Contact Lists →
I recently returned from a two-day sales seminar on how to conduct a sales exploratory call. An exploratory call is a 40-minute call with a prospective customer to uncover why they want to change their marketing strategies.
Continue reading The Exploratory Call – How to Improve Sales Results →
Last week we announced that we have earned Platinum Certified Agency Partner status with HubSpot. HubSpot is a comprehensive marketing automation tool combined with customer relationship management software. Of course, there are several tools on the market that advertise themselves as marketing automation software or customer relationship management software, and sometimes both. So why have we chosen to use HubSpot in our own business and encouraged our clients to adopt it as well?
Continue reading Why IQnection Believes in Using HubSpot Inbound Marketing Methodology →