With more products coming to market and competition continually rising, digital marketers must innovate new ways to target their prospects and retarget their customers. That said, one group in the consumer market is more important to businesses – the millennials or generation Y.
Millennials are a group of people born between 1981 and 1996 (age 25 to 40 years in 2021). There is lots of research about millennials: from how they spend to how narcissistic and entitled they are or aren't – and everything in between. Here, we're going to focus on how to market to millennials, with reference to relevant research studies drawn from reliable sources.
Continue reading “Millennial Marketing: What You Need to Know” »
Businesses often sell solutions to external problems, but customers buy solutions to internal problems. And for your business to succeed, you need to understand your potential customers' problems, so you can proceed to offer them the right solutions.
The process of trying to understand your customers and their problems and responding to them with solutions is what informs the concept of the buyer's journey.
Continue reading “Buyer’s Journey: What it is and Why it Matters” »
The Society of Clinical Research Associates (SOCRA) teamed up with IQnection for a website redesign. The project was spearheaded by IQnection's Creative Director and website development team.
With IQnection’s help, SOCRA was able to ensure that their platform kept pace with the changes and demands in new technology.
Continue reading “New Site: SOCRA.org” »
Marketing has evolved and has constantly moved from being business-centric to customer-centric. Modern marketers now focus on what the customer cares about and not what they want to sell to the customer.
But, how do you do that?
Continue reading “How to Win with Inbound Marketing” »
Have you ever left your doctor’s office with notes full of five-syllable words ending in -ostomy or -ology? When you get home you probably spent more time googling definitions than you spent with the doctor.
I mean why couldn’t the doctor have just said “toe” instead of “metatarsals”?
While that is obviously an extreme example - I imagine most doctors say “toe”, it illustrates my point. Is your business a "metatarsal" or "toe" kind of business?
More importantly: Is your website more complicated than it needs to be?
Sometimes, as an expert in your business, it can be easy to forget that not everyone speaks the same language as you. Industry terms can be hard to understand, confusing, and intimidating.
Not only that: industry terms may not be how your clients are searching for your business.
By using seo blog writing to create content that is helpful and understandable you’ll boost traffic to your website.
Continue reading “Boost Traffic In 2021 with These 6 Content Strategy Tips” »
Imagine yourself as a first-time visitor to your company’s website. How would you describe the digital impression it makes? If you’re like many Philadelphia businesses, words like “outdated,” “confusing,” or “frustrating” might come to mind, even if they don’t accurately represent your company or its values. Now, imagine what an actual visitor might think when they land on your site for the first time. Without the benefit of familiarity and experience with your company, they won’t know there’s more than meets the eye. Continue reading “Philadelphia, What Does Your Website Design Say About You?” »
2020 has been a particularly challenging and complicated year for us all. These past few months have affected each person you know in different ways. So, how do you communicate effectively and build meaningful relationships with your clients during a time like this? By creating and sharing meaningful messages!
Continue reading “Sharing a Meaningful Message – A How-To” »
One of the main goals of marketing efforts is to increase traffic to websites. More website traffic means more relevance to google and, more importantly, an increase in conversions or sales.
But what exactly is traffic? Why does it matter and how do you get more of it?
Let’s dive in…
Continue reading “Understanding Website Traffic” »
SEO is no longer just about adding header tags and schema. Since Bill Gates famously quipped “Content is King” in 1996, search has, across the board, pivoted to creating a flawless customer experience.
From Google’s continuous algorithm updates, like EAT, BERT, and passage indexation, it’s obvious that experiential search is the new king.
By incorporating customer experience in your SEO strategy you’ll be able to stay ahead of the latest updates and tap into a strategy that your competitors aren’t using.
Continue reading “Why CX is key to your SEO Success” »
Do you ever get on Facebook scroll down about 10 posts on your feed and all you see is nonsense?
If your feed is anything like mine then it’s full of creepy ads from products you viewed a week ago, pictures from your friend who moved across the country, and weird comments from your Great Aunt Mildred.
But then there’s the good stuff.
A notice about a sale from your favorite brand, a video of your baby niece’s first steps, a cute baby goat, and an upcoming online pet adoption runway show from your local SPCA.
According to HubSpot, Facebook is the primary distribution channel for content for 2020. How do you keep your brand above the noise and make a meaningful impact?
And, how do you create content that people actually watch?
Continue reading “How to Give Your Brand a Boost on Facebook” »