As businesses look for innovative ways to promote their products and services, digital marketing continues to become competitive and highly dynamic. Not long ago, TV ads and billboards were the main marketing techniques in the eCommerce sector. Nowadays, everyone is crafting high-quality content to win the hearts of prospects.
In fact, a recent HubSpot research found that 70% of marketers are actively investing in content marketing. But, content marketing isn't the silver bullet. Let's see what digital marketing entails.
Continue reading “Choosing a Digital Marketing Agency” »
Businesses, large and small, need to sell their products or services to generate revenue. Successful companies have amassed more customers, meaning they have a steady income stream to support the various business operations and still keep some profit.
Continue reading “Build a Successful SEO Strategy with Philadelphia SEO Services” »
More than five billion people search Google every day to research products and services before buying or to understand more about their problems, interests, news, etc. This makes search engines very important for marketing and selling products and services.
Businesses, large and small, are now finding ways to appear on top of search results pages (SERPS) using two types of search marketing: search engine marketing and search engine optimization. While these two serve almost similar purposes, they vary significantly in terms of execution. Continue reading “Search Engine Marketing (SEM) Vs. SEO: What You Need to Know” »
With more products coming to market and competition continually rising, digital marketers must innovate new ways to target their prospects and retarget their customers. That said, one group in the consumer market is more important to businesses – the millennials or generation Y.
Millennials are a group of people born between 1981 and 1996 (age 25 to 40 years in 2021). There is lots of research about millennials: from how they spend to how narcissistic and entitled they are or aren't – and everything in between. Here, we're going to focus on how to market to millennials, with reference to relevant research studies drawn from reliable sources.
Continue reading “Millennial Marketing: What You Need to Know” »
Businesses often sell solutions to external problems, but customers buy solutions to internal problems. And for your business to succeed, you need to understand your potential customers' problems, so you can proceed to offer them the right solutions.
The process of trying to understand your customers and their problems and responding to them with solutions is what informs the concept of the buyer's journey.
Continue reading “Buyer’s Journey: What it is and Why it Matters” »
The Society of Clinical Research Associates (SOCRA) teamed up with IQnection for a website redesign. The project was spearheaded by IQnection's Creative Director and website development team.
With IQnection’s help, SOCRA was able to ensure that their platform kept pace with the changes and demands in new technology.
Continue reading “New Site: SOCRA.org” »
Marketing has evolved and has constantly moved from being business-centric to customer-centric. Modern marketers now focus on what the customer cares about and not what they want to sell to the customer.
But, how do you do that?
Continue reading “How to Win with Inbound Marketing” »
Have you ever left your doctor’s office with notes full of five-syllable words ending in -ostomy or -ology? When you get home you probably spent more time googling definitions than you spent with the doctor.
I mean why couldn’t the doctor have just said “toe” instead of “metatarsals”?
While that is obviously an extreme example - I imagine most doctors say “toe”, it illustrates my point. Is your business a "metatarsal" or "toe" kind of business?
More importantly: Is your website more complicated than it needs to be?
Sometimes, as an expert in your business, it can be easy to forget that not everyone speaks the same language as you. Industry terms can be hard to understand, confusing, and intimidating.
Not only that: industry terms may not be how your clients are searching for your business.
By using seo blog writing to create content that is helpful and understandable you’ll boost traffic to your website.
Continue reading “Boost Traffic In 2021 with These 6 Content Strategy Tips” »
Imagine yourself as a first-time visitor to your company’s website. How would you describe the digital impression it makes? If you’re like many Philadelphia businesses, words like “outdated,” “confusing,” or “frustrating” might come to mind, even if they don’t accurately represent your company or its values. Now, imagine what an actual visitor might think when they land on your site for the first time. Without the benefit of familiarity and experience with your company, they won’t know there’s more than meets the eye. Continue reading “Philadelphia, What Does Your Website Design Say About You?” »
2020 has been a particularly challenging and complicated year for us all. These past few months have affected each person you know in different ways. So, how do you communicate effectively and build meaningful relationships with your clients during a time like this? By creating and sharing meaningful messages!
Continue reading “Sharing a Meaningful Message – A How-To” »