How to Give Your Brand a Boost on Facebook

Customer using Facebook to connect with her favorite brand

Do you ever get on Facebook scroll down about 10 posts on your feed and all you see is nonsense?

If your feed is anything like mine then it’s full of creepy ads from products you viewed a week ago, pictures from your friend who moved across the country, and weird comments from your Great Aunt Mildred.

But then there’s the good stuff.

A notice about a sale from your favorite brand, a video of your baby niece’s first steps, a cute baby goat, and an upcoming online pet adoption runway show from your local SPCA.

According to HubSpot, Facebook is the primary distribution channel for content for 2020. How do you keep your brand above the noise and make a meaningful impact?

And, how do you create content that people actually watch?

Continue reading “How to Give Your Brand a Boost on Facebook” »

Ask the SEO: “How Will I Measure SEO Success?”

Planted seed growing like organic traffic with SEO

When you make an investment, for example buying stocks, you pay attention to certain metrics to make sure that you’re money has been well spent. You probably keep an eye on the index, an ear to the ground for industry news, and check-in with your broker.

It makes sense, then, that’d you’d do the same when investing in SEO for your business.

How do you measure SEO success? When will you see results? What will they look like?

Let’s dive in…

Continue reading “Ask the SEO: “How Will I Measure SEO Success?”” »

The Beginners Guide to Selecting an eCommerce Platform 

Online shopping and payment, Man using tablet with shopping cart icon, Digital marketing, Banking and finance on dark blue background.

Does your business have an eCommerce platform?

The total amount spent on eCommerce continues to grow dramatically each year. Digital Commerce 360 found that 2020 Q2 sales increased by 44.4% from last year. This is the highest recorded growth ever for Q2, and the highest growth overall since they started tracking data in 1999. 

Despite some stores reopening, online sales continue to boom in September increasing by 43% from last year. With the holiday season around the corner now is the time to evaluate your eCommerce platform.

Continue reading “The Beginners Guide to Selecting an eCommerce Platform ” »

Web Design and Marketing Company Bringing Your Business to the Next Level

Digital Marketing

If today’s business climate has you searching for new opportunities to grow and strengthen your company, a web design and marketing company may prove invaluable on this quest. An agency can navigate your web and marketing strategies to maximize your budget and pave the road to success. A professional firm also lends access to valuable insider resources and a team with diverse skillsets that may otherwise be logistically and cost-prohibitive for an in-house marketing department or a business owner. Continue reading “Web Design and Marketing Company Bringing Your Business to the Next Level” »