Have you ever left your doctor’s office with notes full of five-syllable words ending in -ostomy or -ology? When you get home you probably spent more time googling definitions than you spent with the doctor.
I mean why couldn’t the doctor have just said “toe” instead of “metatarsals”?
While that is obviously an extreme example - I imagine most doctors say “toe”, it illustrates my point. Is your business a "metatarsal" or "toe" kind of business?
More importantly: Is your website more complicated than it needs to be?
Sometimes, as an expert in your business, it can be easy to forget that not everyone speaks the same language as you. Industry terms can be hard to understand, confusing, and intimidating.
Not only that: industry terms may not be how your clients are searching for your business.
By using seo blog writing to create content that is helpful and understandable you’ll boost traffic to your website.
Continue reading “Boost Traffic In 2021 with These 6 Content Strategy Tips” »
Imagine yourself as a first-time visitor to your company’s website. How would you describe the digital impression it makes? If you’re like many Philadelphia businesses, words like “outdated,” “confusing,” or “frustrating” might come to mind, even if they don’t accurately represent your company or its values. Now, imagine what an actual visitor might think when they land on your site for the first time. Without the benefit of familiarity and experience with your company, they won’t know there’s more than meets the eye. Continue reading “Philadelphia, What Does Your Website Design Say About You?” »
2020 has been a particularly challenging and complicated year for us all. These past few months have affected each person you know in different ways. So, how do you communicate effectively and build meaningful relationships with your clients during a time like this? By creating and sharing meaningful messages!
Continue reading “Sharing a Meaningful Message – A How-To” »
One of the main goals of marketing efforts is to increase traffic to websites. More website traffic means more relevance to google and, more importantly, an increase in conversions or sales.
But what exactly is traffic? Why does it matter and how do you get more of it?
Let’s dive in…
Continue reading “Understanding Website Traffic” »
SEO is no longer just about adding header tags and schema. Since Bill Gates famously quipped “Content is King” in 1996, search has, across the board, pivoted to creating a flawless customer experience.
From Google’s continuous algorithm updates, like EAT, BERT, and passage indexation, it’s obvious that experiential search is the new king.
By incorporating customer experience in your SEO strategy you’ll be able to stay ahead of the latest updates and tap into a strategy that your competitors aren’t using.
Continue reading “Why CX is key to your SEO Success” »
Do you ever get on Facebook scroll down about 10 posts on your feed and all you see is nonsense?
If your feed is anything like mine then it’s full of creepy ads from products you viewed a week ago, pictures from your friend who moved across the country, and weird comments from your Great Aunt Mildred.
But then there’s the good stuff.
A notice about a sale from your favorite brand, a video of your baby niece’s first steps, a cute baby goat, and an upcoming online pet adoption runway show from your local SPCA.
According to HubSpot, Facebook is the primary distribution channel for content for 2020. How do you keep your brand above the noise and make a meaningful impact?
And, how do you create content that people actually watch?
Continue reading “How to Give Your Brand a Boost on Facebook” »
When you make an investment, for example buying stocks, you pay attention to certain metrics to make sure that you’re money has been well spent. You probably keep an eye on the index, an ear to the ground for industry news, and check-in with your broker.
It makes sense, then, that’d you’d do the same when investing in SEO for your business.
How do you measure SEO success? When will you see results? What will they look like?
Let’s dive in…
Continue reading “Ask the SEO: “How Will I Measure SEO Success?”” »
Optimizing content for SEO can be confusing! Let's break down 5 easy things you can do today that will help you rank better in search results. Continue reading “How to Optimize Blog Content for SEO” »
Are you ready for the future of SEO, where keywords are only part of the equation? Optimizing for user intent is the newest human-centered strategy for ranking content in Google search results.
Continue reading “The Ultimate Guide to User Intent and SEO” »
What is duplicate content and why does it matter? And what the heck is canonicalization?
In the latest episode of Search Off the Record, John Mueller, Search Relations Lead, Martin Splitt, Developer Advocate, and Gary Illeys, Search Advocate, discuss Canonicalization and Duplicate Content.
Continue reading “Duplicate Content and Canonicalization – Oh my!” »