Welcome to the Blog.

The Most Important Pages on Your Manufacturing B2B Website 

As a manufacturer looking to establish or expand sales relationships, you should put equal emphasis on creating an effective website as you do on other aspects of digital marketing. In fact, it is more important to upgrade an outdated website than to expand to organic or paid media campaigns. 

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Tradeshow Season - WestPack, MD&M, ATX, D&M and Plastec in Anaheim

Last month I attended the WestPack, MD&M, ATX, D&M, and Plastec combined manufacturing Expo in Anaheim, California. Who wouldn’t want top go to Anaheim in February, especially if you’re from the East coast? So, everyone was happy to be at the event, and it was very well attended, with around 1,500 exhibitors and thousands of […]

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Why Emotions Matter in Web Design 

According to a study conducted by a Harvard in 2018, 95% of buying decisions are subconscious. As a business leader, you need to understand why emotion matters in web design to make sure your website elicits the right emotional response. 

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What’s the Difference Between Good and Great Websites? 

Good websites are often created with a specific purpose in mind. A great website, on the other hand, is one that stands out from all the rest. It's memorable, professional, and engaging — qualities that make people want to do business with you rather than your competitors! 

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The Art of Competitor Analysis: Manufacturing Marketing Lessons from Sun Tzu

The Art of War is filled with timeless wisdom and manufacturing marketing lessons from Sun Tzu. This post will explore how you can apply his advice to marketing research and competitive analysis in the modern day.

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How to Find Out What Keywords Competitors are Using

Armed with the knowledge of what their competitors’ SEO keywords are, business leaders can make decisions that boost business and kill the competition. Read on to learn how you can identify your competitions keywords and recover lost opportunities.

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Find Out Where Your Competitors are Marketing Their Business

If you're looking to expand your business, you can't afford to miss out on an opportunity. There are countless resources you can leverage to find out where your competitors are marketing their business.

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How to Find Your Competitors' Online Marketing Spend

You need to understand your competition’s marketing strategy and budget inside and out. Your competition won't share their marketing secrets openly. So, you'll need to uncover your competitors’ marketing budget if you want to beat them in the eyes of consumers.

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Competitive Analysis for SEO Strategy

An SEO Competitor Analysis involves researching your competitors' keywords, backlinks, content, and other factors to reverse-engineer the most successful components of their SEO campaigns. This analysis is often a component of a more extensive competitive digital marketing analysis report. It provides insights into their SEO initiatives so that you can craft your own strategy to gain a competitive edge.

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