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GA4 in 2024: Transforming How We Conceptualize Multi-Platform Data

Understanding how your audience interacts with your website, social media, and online ads shapes a growth-driven digital marketing strategy. Until recently, Google’s Universal Analytics (UA) had been a go-to tool for gathering insights from these various platforms, but it had limitations. Imagine viewing an expansive landscape through a telescope. You get a clear view of […]

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5 Marketing Trends We’re Thankful For

As we gather around the Thanksgiving table this year, it’s the perfect time to reflect on the transformative marketing trends shaping 2023. These trends have revolutionized our industry and enhanced the effectiveness of our digital marketing strategies, bringing priceless tools and immense value to our clients. In the spirit of gratitude, we’re diving into some […]

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How to Prepare Your Ecommerce Shop for the Holiday Rush

With the festive season approaching, it’s time to prepare your ecommerce shop for the busiest time of the year. To ensure you’re ready to meet demand and maximize sales, we’ve put together a holiday-ready checklist. From website optimization to customer engagement, these ten steps will help you capture the hearts and wallets of holiday shoppers […]

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American Heroes: Spotlight on Veterans in US Manufacturing

Each Veterans Day, we are reminded of the sacrifices countless individuals make to serve our nation. While many narratives emphasize their active-duty roles, there’s a lesser-known story: the incredible impact veterans make in our economy, specifically in the American manufacturing sector. This article honors these veterans, highlighting their invaluable contributions and the potential they bring […]

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Don’t Scare or Ghost Your Clients: A Look at Your Brewing Communication Plans

Boo! As ghosts and ghouls roam our streets this spooky season, businesses face another fear: alienating their clients with poor communication. As you brew your communications strategy, remember that the perfect potion requires balance. It’s vital to stay on your clients’ radar without overwhelming them. Let’s unravel the complexities of this challenge and explore effective […]

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How to Supercharge Your Email Blasts: Integrating Social, Blogging & PCOs

Email marketing isn’t just another digital tactic—it’s a powerhouse. With projected revenues nearing an impressive $11 billion by the end of 2023, the substantial ROI offered by this enduring tool is undeniable. Even as other digital channels have come and gone, the foundational principles of email marketing have remained true. What has evolved, though, are […]

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Email “Recipes” & Workflows for Sales Outreach

Email marketing remains one of the most powerful and direct ways to connect with your audience. Particularly for sales outreach, email can work wonders when crafted correctly. Think of your email marketing strategy as a recipe – with the right ingredients and method, you’ll cook up success.

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How to Use Email to Get More Customers

With so many ways to connect with audiences online, does email marketing still hold its ground? Absolutely – its efficacy remains unquestionable. In fact, with a potential ROI of up to $36 for every $1 spent, email marketing consistently demonstrates one of the best returns on investment in the digital domain. If your business aims […]

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How to Choose the Right Web Design Strategy for Your Business

Has your website lost its spark? Maybe it’s not delivering the expected results or has strayed from the core of your company’s brand identity. If these concerns are niggling at you, a web design overhaul could be just the rejuvenation your site needs.

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