The AI Overview is at the top of search results in Google and contains a brief summary usually referencing at least one credible source.
This recent update to the Google Algorith stems from the rise of AI GPTs (Generative Pre-trained Transformers). This model can understand and generate human-like text, making AI more relevant in the average day.
In this blog we will discuss AI Overviews and their impact on digital marketing in 2025.
How do I get my business featured in the AI overview?
- Strong SEO foundation
- Use of “Informational” intent keywords
- Proper schema markup for preferred content
- Strong credibility through link building, reviews, and your website’s “About Us” page
This change in Google search came on quickly but that doesn’t mean it is too late to be featured in the overviews. Strategic content can help you slingshot your way to the top.
Why is it important to be featured in the AI overview?
This section sits at the very top of the results page. It holds a special place backed by design that lends to perceived credibility and trust towards the company featured.
The addition of these results has increased the number of “0-click searches”. This means that the user was able to find their desired information without having to click through to another website.
What does this mean for my business?
You may see a decrease in “Organic Traffic” because either pushed further down the page or your information is easily discoverable in search without a click-through.
There are several ways that you can combat this drop in organic traffic including:
- Focusing on other channels (email, social, paid listings)
- Use keywords with other intents (commercial or transactional)
- Use long tail keywords to reach a specific audience
What are some other AI platforms I should be focusing on?
- ChatGPT
- Microsoft Copilot
- Google Gemini
- Grok
Each of these platforms have similar foundations to AI overviews but have different best practices choosing sources.
Conclusion
It is extremely important to update your search engine strategize to include content optimized for Answer engines and not just search engines.
To learn more about Answer Engine Optimization (AEO) connect with a member of our team. We can help you win the overview spot.
