Analytics

With a rich suite of sophisticated analytics tools, we give you access to in-depth business intelligence that can help you maximize return on investment (ROI) and harness the power of scale. Our data-driven approach helps define key performance indicators (KPIs), build a solid strategy, and analyze results.

Define Your KPIs

Build a Solid Marketing Strategy

Analyze Results

Define Your KPI's

KPIs are critical quantifiable performance measures that demonstrate the effectiveness of your website and digital marketing campaigns. From tracking website visitors by marketing channel to email and pay-per-click (PPC) click-through rates (CTR), we help you define these metrics, creating a focus and analytical basis for intelligent decision-making by allowing you to track and measure the results.

Build a Solid Strategy

An analytics strategy outlines the tracking tools for gathering website and digital marketing performance data to help maximize the impact of your investment. Drawing from decades of analytics experience, our expert data team determines the ideal analytics platforms for your goals, going beyond Google Analytics to include a vast mix of marketing automation, mouse movement, and other industry-leading tracking tools.

Analyze Results

With direct and immediate access to in-depth reports and insights, we help you analyze the results of your digital marketing campaigns to track and improve your ROI. Not a data person? Our analytical and business-minded team can help you make sense of the data points, giving you a clear perspective on what’s working and what needs modifying to maximize your results.

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What is analytics?

In the digital marketing sphere, analytics refers to the tools that help you understand user behavior on your website, social media platforms, and other digital channels. Analytics is an essential component of your campaign because it helps translate user data into actionable insights that can help you devise the best marketing approach for maximum results.

What is the difference between marketing and digital analytics?

Marketing is the digital tactics you use to promote your products and services to your target audiences, such as search engine optimization (SEO), PPC, email, and social media. On the other hand, analytics refers to the tools you use to monitor user behavior when using these platforms, helping you optimize your spending and strategy for higher ROI.

What are free tools for digital marketing analytics?

Google Analytics is one of the most-known free tools for digital marketing analytics. However, many other no-cost options exist, such as HubSpot CRM, SEMRush, and SharpSpring. Consider consulting a digital marketing expert before signing up for a free platform to ensure it will deliver the ideal insights for your goals.

What are digital marketing metrics?

Digital marketing metrics are the KPIs you can use to measure the success of your company’s marketing campaigns. Examples of digital marketing metrics include web traffic sources, page views, conversion rate, click-through rate, and keyword rankings. Our analytics experts can help you define your marketing KPIs to ensure your campaign is optimized for results. Our experts can help you understand the data in a way that will make sense to you without overusing technical terms.

Analytics

Define Your KPIs

Build a Solid Marketing Strategy

Analyze Results

Define Your KPI's

Build a Solid Strategy

Analyze Results

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