In the digital marketing sphere, analytics refers to the tools that help you understand user behavior on your website, social media platforms, and other digital channels. Analytics is an essential component of your campaign because it helps translate user data into actionable insights that can help you devise the best marketing approach for maximum results.
Marketing is the digital tactics you use to promote your products and services to your target audiences, such as search engine optimization (SEO), PPC, email, and social media. On the other hand, analytics refers to the tools you use to monitor user behavior when using these platforms, helping you optimize your spending and strategy for higher ROI.
Google Analytics is one of the most-known free tools for digital marketing analytics. However, many other no-cost options exist, such as HubSpot CRM, SEMRush, and SharpSpring. Consider consulting a digital marketing expert before signing up for a free platform to ensure it will deliver the ideal insights for your goals.
Digital marketing metrics are the KPIs you can use to measure the success of your company’s marketing campaigns. Examples of digital marketing metrics include web traffic sources, page views, conversion rate, click-through rate, and keyword rankings. Our analytics experts can help you define your marketing KPIs to ensure your campaign is optimized for results. Our experts can help you understand the data in a way that will make sense to you without overusing technical terms.