Category: Data Analysis

What Pennsylvania Companies Can Expect from a Local SEO Agency

Search engine optimization (SEO) is more than just keywords and backlinks. It’s your company’s gateway to being found by the right customers at the right time. If you’re a Pennsylvania-based business looking to improve your online visibility, working with a local SEO agency can offer strategic advantages you won’t find with a generic national firm. […]

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How to Use Website Reporting to Improve Your Marketing Strategy

In the world of digital marketing, knowing what’s working and what’s not, can mean the difference between slow growth and steady success. But here’s the thing: most businesses collect website reporting data. Few act on it. That’s where website reporting comes in. Done right, it’s more than just monthly charts and keyword lists. Reporting is […]

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Posted In: Goal Setting

New Years Resolution: SMART Marketing Goal

As the year ends, many companies contemplate resolutions and plans to make 2024 successful and productive. Setting SMART marketing goals is one resolution that deserves attention. We love the SMART strategy for crafting actionable and effective marketing plans that align with your long-term objectives, including sales and customer engagement. In this post, we’ll look deeper […]

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Posted In: Data Analysis

GA4 in 2024: Transforming How We Conceptualize Multi-Platform Data

Understanding how your audience interacts with your website, social media, and online ads shapes a growth-driven digital marketing strategy. Until recently, Google’s Universal Analytics (UA) had been a go-to tool for gathering insights from these various platforms, but it had limitations. Imagine viewing an expansive landscape through a telescope. You get a clear view of […]

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