Leverage the High ROI of Email Marketing – Connect, Nurture, and Convert Leads into Loyal Customers!

Full-Service Email Marketing

We use time-proven targeted marketing services to help you guide prospects through your sales funnel.

5-Star Marketing Agency in Pennsylvania

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How We Win at Email

Our full-service email marketing strategy helps your business build stronger relationships with your audience, increase engagement, and drive sales. With custom-built templates, data-driven strategies, and tailored solutions, we ensure your emails get opened and acted upon. Whether it’s crafting compelling content, automating workflows, optimizing deliverability, or tracking results, we’re here to help you achieve email marketing success.

Our Platform Expertise

We work with a diverse range of email service providers, from enterprise solutions like Salesforce Pardot to leading platforms such as Mailchimp, HubSpot, and Constant Contact, offering expertise in lead generation and CRM to help you optimize your campaigns.

Full-Service Email Marketing - MailChimp
Full-Service Email Marketing - HubSpot

See How We Drive Results – Watch Our Free Webinar

Want to learn more about how IQnection’s full-service email marketing strategy can help you optimize your email marketing efforts? Watch our exclusive webinar where we show you exactly how we improve key performance metrics, including Click-to-Open Rates (CTOR), Click-Through Rates (CTR), and List Segmentation.

In this session, you’ll learn:

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Of B2B marketers say email marketing is the most impactful channel.

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Of B2B marketers cited email engagement as one of the most important metrics for the performance of their content.

0 %

Of B2B marketers cite email as their most effective marketing channel

Our Email Marketing Services

Your subject line is the first impression, and we know how to leverage email subject line best practices to create irresistible headlines that boost open rates.

Clear, concise, and compelling copy that drives readers to take action, whether it’s making a purchase, downloading a resource, or signing up for your event.

Visually appealing email designs that not only stand out in crowded inboxes but also enhance your message, making your emails more engaging and shareable.

With a significant portion of emails opened on mobile devices, our designs are responsive to ensure they look great on any screen size.

Full-service email marketing - Email Content Creation​

Email Content Creation

Your emails are a direct reflection of your brand. IQnection’s full-service email marketing isn’t limited to designing beautiful emails; we strategically craft content that resonates with your audience and drives engagement.

Our team works closely with you to ensure every piece of email content is tailored to your brand voice, objectives, and audience needs. We focus on:

Email Automation

No email marketing service is complete without email automation. At IQnection, we design email marketing flows that nurture relationships with your customers, ensuring timely, relevant communication every step of the way.

Create a welcoming experience for new subscribers with a series of introductory emails that build trust and engagement.

Automatically send reminder emails to customers who leave items in their shopping cart, turning potential lost sales into conversions.

Strengthen relationships with customers after they make a purchase by sending follow-up emails that ask for feedback, provide upsell opportunities, or offer loyalty rewards.

Celebrate milestones with your subscribers, offering personalized discounts or special promotions.

We test subject lines, content, and sending times to optimize deliverability and engagement, making sure your emails perform at their peak.

Regularly cleaning and segmenting your email list ensures that your messages go to active, interested subscribers. This improves deliverability and reduces bounce rates.

Through data analysis, we determine the best time to send your emails for maximum open and click rates, ensuring your message reaches your audience when they are most likely to engage.

We implement best practices to avoid triggering spam filters, such as avoiding certain keywords, using correct authentication protocols (SPF, DKIM), and optimizing the email structure.

Full-service email marketing campaign execution

Email Deliverability & Execution

Having a well-crafted email is only half the battle. The other half is making sure your emails actually make it to your audience’s inbox. IQnection’s email deliverability strategies ensure your messages don’t get lost in spam filters, so you can rest assured your content is being seen.

Email campaign management

Campaign Management

Managing an email campaign requires a lot of attention to detail, but with IQnection, you don’t have to lift a finger. Our comprehensive approach to customer lifecycle marketing ensures your campaigns are executed flawlessly from start to finish.

We divide your audience based on their behaviors, preferences, and engagement to ensure each email resonates with the right group.

We’ll work with you to define clear goals and craft a strategy that aligns with your business objectives, whether you’re aiming for sales, engagement, or brand awareness.

We provide regular reports with key metrics such as open rates, click-through rates, conversion rates, and more. We analyze these results to optimize future campaigns.

We monitor campaigns in real-time and adjust strategies as necessary, ensuring that each email performs better than the last.

We review your existing campaigns, email list, content, automation, and more, providing a detailed report on what’s working and what’s not.

We analyze your competitors’ email marketing strategies to identify opportunities for you to stand out and stay ahead.

Based on audit findings, we provide a clear roadmap for improvement, including content suggestions, design tweaks, segmentation strategies, and automation improvements.

Full-service email marketing strategy is an ongoing effort. We continue to monitor, adjust, and optimize your campaigns to ensure they evolve with your business and industry trends.

Full-service email marketing audit

Strategy & Audits

An effective email marketing strategy requires constant refinement. IQnection offers in-depth strategy audits to identify strengths, uncover areas for improvement, and implement enhancements that align with your goals.

FAQ

Explore our frequently asked questions

What does email marketing do?

Email marketing helps businesses engage with their audience directly in their inbox. It enables you to send personalized messages, build stronger relationships, and drive conversions through newsletters, promotional offers, and automated campaigns. Email marketing for lawyers is a prime example, where firms can build trust and stay in touch with clients or prospects to provide value and insights that encourage conversions.

Absolutely! Email marketing is highly effective for B2B companies. Business to business email marketing allows companies to nurture leads, maintain relationships, and deliver relevant content that moves prospects through the sales funnel. When you outsource email marketing, you the achieve these benefits without adding more to your plate.

Despite the rise of social media and other digital marketing channels, email remains one of the most cost-effective and direct ways to reach your audience. It allows for personalization, segmentation, and measurable results, making it an essential tool for building long-term customer relationships and driving sales. For example, email marketing for manufacturers can help engage suppliers.

Email is one of the most cost-effective methods for developing relationships with your audience and creating new business opportunities. However, increasing revenue from email requires a solid growth marketing strategy, along with diligent campaign performance monitoring and optimization to help enhance your ROI. For email marketing for local businesses, sending timely offers or reminders can encourage repeat visits and drive increased sales in your community.

Growing your email subscriber list is an excellent way to expand your reach and generate more results. Your website, social media channels, PPC ads, referral programs, giveaway campaigns, and sign-up sheets are all effective strategies to see your list bloom. For example, email marketing for wineries can help you grow your mailing list by promoting exclusive events and encouraging customers to bring friends, which helps expand your reach and build a loyal community.

Meet Your Full-Service Email Marketing Partners

Our goal is to be the go-to partner for businesses’ online needs. We create results-driven websites and digital marketing solutions that fuel growth, backed by over 1,500 successful partnerships. With a team of passionate professionals, we build long-term, impactful relationships by taking a humble, hard-working approach. We’re dedicated to our clients’ success and know that when our team thrives, so do our clients.

Gregory Cawood

President & CEO

Bob Campbell

Co-founder & CFO

Eric Jacobson

Business Growth Specialist

Haley Colpitts

Marketing Department Manager

Tammy Wilson

Production Manager

Randi Villeda-Lindsay

Senior Account Manager

Jess Lelli

Account Manager

Jenny Ragatz

Copywriter

Tom Robbins

Web Developer

Arvie Bragas

Graphic Designer

Email Marketing Insights

Our Digital Marketing Blog

15 Tips for Building An Email List

Building an email list is an essential part of any digital marketing strategy. Not only does it allow you to stay in touch with your customers and prospects, but it will also keep them informed about your products and services. Email can be use to provide a valuable source of leads and sales. However, if you don’t already have an email list, you may be wondering how to build one. Here are 15 easy ways to build an email list:

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