Tag: Digital Marketing Agency

How to Use Website Reporting to Improve Your Marketing Strategy

In the world of digital marketing, knowing what’s working and what’s not, can mean the difference between slow growth and steady success. But here’s the thing: most businesses collect website reporting data. Few act on it. That’s where website reporting comes in. Done right, it’s more than just monthly charts and keyword lists. Reporting is […]

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Comparing SEO on Wix vs. an SEO Agency 

Website building and optimizing tools are readily available for business owners in 2025. Many business owners turn to platforms like Wix, GoDaddy, or Shopify to quickly build their websites. These site builders often advertise “built-in SEO” or simple marketing dashboards, giving the impression that your site is automatically optimized for search engines. These tools can […]

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SEO for Wineries: Boosting Visibility and Attracting More Visitors

Running a winery means juggling many responsibilities. From crafting the perfect vintage to hosting tastings and managing events. In today’s digital-first world, your winery also needs a strong online presence to thrive. That’s where SEO for wineries comes in. With the right strategy, your website can attract more visitors, improve local reach, and drive more […]

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Posted In: Email Marketing

5 Local Email Marketing Campaign Ideas You Can Launch This Month

For small businesses, local email marketing is one of the fastest, most cost-effective ways to connect with customers right in your community. With more than 4.6 billion people using email worldwide in 2025, it’s no surprise that email continues to deliver one of the highest returns of any marketing channel. In fact, for every $1 […]

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Posted In: Local , SEO Agency

SEO Strategy for Roofers to Get More Leads Online

Roofing is a competitive business in Pennsylvania. Homeowners searching for roof repair or replacement often start with Google—and if your company isn’t showing up, you’re losing valuable leads to competitors. That’s why having a strong SEO strategy for roofers is critical. At IQnection, we help contractors and home service businesses build visibility, generate leads, and […]

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Posted In: Inbound Marketing

What Are the 4 Phases of Inbound Marketing?

The internet is packed with ads, pop-ups, and sales pitches, but inbound marketing flips the script. Instead of interrupting people, it draws them in like a magnet pulling metal through a maze of noise. This strategy isn’t just a single tactic; it’s a structured approach designed to guide prospects into becoming loyal customers. So, what […]

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Posted In: SEO Agency

What Does a SEO Company Do?

If you’ve ever found yourself wondering what does a SEO company do, you’re not alone. As digital landscapes grow increasingly complex, businesses of all sizes are seeking partners who can demystify search engines, enhance visibility, and drive meaningful traffic. A professional SEO company doesn’t just tweak websites for algorithms. It builds long-term strategies grounded in […]

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Posted In: SEO Agency

How AEO Drives Better Rankings and Reputation

In 2025, the way people find businesses online is rapidly evolving. Traditional SEO is no longer enough. AI-powered search tools like Google’s AI Overviews, Bing’s Copilot, and platforms like ChatGPT and Perplexity are changing how people ask questions and how your business gets discovered. To stay ahead, forward-thinking companies are embracing Answer Engine Optimization (AEO) […]

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Posted In: SEO Agency

How B2B Businesses Should Adapt to the Future of AI and SEO

The relationship between AI and SEO is changing rapidly—and if you’re in B2B, it’s time to adapt your search strategy. With Google’s new AI Overview feature taking the spotlight on search engine results pages (SERPs), traditional SEO tactics alone may not be enough to keep your content visible or effective.

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Posted In: Winery Marketing

10 Questions Every Struggling Winery Owner Should Ask

Running a winery can be as unpredictable as the weather. One season you’re flush with foot traffic, and the next, your tasting room is quiet, your events are half-full, and your wine club signups are stalling. If you’re a winery owner facing this kind of slowdown, you’re not alone. Many wineries—especially small, family-owned or independent […]

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