Google controls over 92% of the global search engine market, which is why ranking on it is a big deal for businesses. Do you know how Google finds your page? Googlebot, a kind of software program, moves through billions of webpages to gather and catalogue information. These pages are then added to the Google index.
“I know I need great quality technical content, but I’m not sure I have all the resources to accomplish it.”
Does this sound like you? No worries! Niche B2B owners often come to us saying that while they need quality technical content, they don’t know what the right approach might be.
Do you know the difference between a tactic and a strategy? Lots of people use the two terms interchangeably. But it’s important to know they’re two distinct approaches, and the one you choose for any given situation can be the difference between successful websites and ones that are poor performers.
With so many SEO resources online it can be hard to figure out which ones to pick. We’ve narrowed down our list to 53 resources that help us stay at the top of our game. Best of all, they can help you learn SEO for free.
Hiring an SEO Specialist can be tricky. Here are 21 questions (with answers!) to asking during a job interview.
Born of the freedom and independence spurred by the American Revolution, our nation was founded on the principles of life, liberty, and the pursuit of happiness. As the seat of this influential historical milestone, Philadelphia remains a hub for revolutionaries seeking dramatically new ways to achieve goals and fulfill dreams. It’s home to innovators, leaders, and visionaries spanning virtually every industry – including website design.
Do you have your coffee? Because we’re going to talk about Caffeine!
In Google’s most recent Search Off the Record podcast episode, Gary Illyes, Google’s Webmaster Trends Analyst, shared how Google uses Caffeine to index webpages in search
Social Media feels like it’s everywhere.
And it is!
It’s assumed that, if you have a business, you should have some sort of social media profile.
With over 30 years of experience, NDT Supply is an industry leader in providing quality and cost-effective non-destructive testing (NDT) supplies and equipment to technicians and engineers. Industrial teams rely on these critical products for identifying material conditions and flaws that could prevent plane crashes, reactor failures, train derailments, pipeline bursts, and other catastrophic events.
If your website isn’t mobile compliant by March 2021 you’ll be dropped from rankings.
This fall, Google hosted its first every (virtual) Public Convention. They discussed big topics like their mobile-first initiative, SEO, and more.
In this article, the seasoned team at our digital marketing agency in Philadelphia has served up everything you need to know about the importance of digital competitor analysis to elevate your online presence and connect with more potential customers.
Last week the Department of Justice, in combination with eleven state Attorney Generals, moved forward with their antitrust lawsuit against Google.
Google controls over 80% of searches on desktop and 95% on mobile – should you be worried?
If today’s business climate has you searching for new opportunities to grow and strengthen your company, a web design and marketing company may prove invaluable on this quest. An agency can navigate your web and marketing strategies to maximize your budget and pave the road to success. A professional firm also lends access to valuable insider resources and a team with diverse skillsets that may otherwise be logistically and cost-prohibitive for an in-house marketing department or a business owner.
Does your business have an eCommerce platform?
The total amount spent on eCommerce continues to grow dramatically each year.
Digital Commerce 360 found that 2020 Q2 sales increased by 44.4% from last year. This is the highest recorded growth ever for Q2, and the highest growth overall since they started tracking data in 1999.
What is duplicate content and why does it matter? And what the heck is canonicalization?
In the latest episode of Search Off the Record, John Mueller, Search Relations Lead, Martin Splitt, Developer Advocate, and Gary Illeys, Search Advocate, discuss Canonicalization and Duplicate Content.
Are you ready for the future of SEO, where keywords are only part of the equation? Optimizing for user intent is the newest human-centered strategy for ranking content in Google search results.
Optimizing content for SEO can be confusing! Let’s break down 5 easy things you can do today that will help you rank better in search results.
When you make an investment, for example buying stocks, you pay attention to certain metrics to make sure that you’re money has been well spent. You probably keep an eye on the index, an ear to the ground for industry news, and check-in with your broker.
It makes sense, then, that’d you’d do the same when investing in SEO for your business.
How do you measure SEO success? When will you see results? What will they look like?
Let’s dive in…
Do you ever get on Facebook scroll down about 10 posts on your feed and all you see is nonsense?
If your feed is anything like mine then it’s full of creepy ads from products you viewed a week ago, pictures from your friend who moved across the country, and weird comments from your Great Aunt Mildred.
But then there’s the good stuff.
A notice about a sale from your favorite brand, a video of your baby niece’s first steps, a cute baby goat, and an upcoming online pet adoption runway show from your local SPCA.
According to HubSpot, Facebook is the primary distribution channel for content for 2020. How do you keep your brand above the noise and make a meaningful impact?
And, how do you create content that people actually watch?
SEO is no longer just about adding header tags and schema. Since Bill Gates famously quipped “Content is King” in 1996, search has, across the board, pivoted to creating a flawless customer experience.
From Google’s continuous algorithm updates, like EAT, BERT, and passage indexation, it’s obvious that experiential search is the new king.
By incorporating customer experience in your SEO strategy you’ll be able to stay ahead of the latest updates and tap into a strategy that your competitors aren’t using.
One of the main goals of marketing efforts is to increase traffic to websites. More website traffic means more relevance to google and, more importantly, an increase in conversions or sales.
But what exactly is traffic? Why does it matter and how do you get more of it?
Let’s dive in…
2020 has been a particularly challenging and complicated year for us all. These past few months have affected each person you know in different ways. So, how do you communicate effectively and build meaningful relationships with your clients during a time like this? By creating and sharing meaningful messages!
Imagine yourself as a first-time visitor to your company’s website. How would you describe the digital impression it makes? If you’re like many Philadelphia businesses, words like “outdated,” “confusing,” or “frustrating” might come to mind, even if they don’t accurately represent your company or its values. Now, imagine what an actual visitor might think when they land on your site for the first time. Without the benefit of familiarity and experience with your company, they won’t know there’s more than meets the eye.
Have you ever left your doctor’s office with notes full of five-syllable words ending in -ostomy or -ology? When you get home you probably spent more time googling definitions than you spent with the doctor.
I mean why couldn’t the doctor have just said “toe” instead of “metatarsals”?
While that is obviously an extreme example – I imagine most doctors say “toe”, it illustrates my point. Is your business a “metatarsal” or “toe” kind of business?
More importantly: Is your website more complicated than it needs to be?
Marketing has evolved and has constantly moved from being business-centric to customer-centric. Modern marketers now focus on what the customer cares about and not what they want to sell to the customer.
But, how do you do that?
The Society of Clinical Research Associates (SOCRA) teamed up with IQnection for a website redesign. The project was spearheaded by IQnection’s Creative Director and website development team.
With IQnection’s help, SOCRA was able to ensure that their platform kept pace with the changes and demands in new technology.
Businesses often sell solutions to external problems, but customers buy solutions to internal problems. And for your business to succeed, you need to understand your potential customers’ problems, so you can proceed to offer them the right solutions.
The process of trying to understand your customers and their problems and responding to them with solutions is what informs the concept of the buyer’s journey.
With more products coming to market and competition continually rising, digital marketers must innovate new ways to target their prospects and retarget their customers. That said, one group in the consumer market is more important to businesses – the millennials or generation Y.
Millennials are a group of people born between 1981 and 1996 (age 25 to 40 years in 2021). There is lots of research about millennials: from how they spend to how narcissistic and entitled they are or aren’t – and everything in between. Here, we’re going to focus on how to market to millennials, with reference to relevant research studies drawn from reliable sources.
More than five billion people search Google every day to research products and services before buying or to understand more about their problems, interests, news, etc. This makes search engines very important for marketing and selling products and services.
Businesses, large and small, are now finding ways to appear on top of search results pages (SERPS) using two types of search marketing: search engine marketing and search engine optimization. While these two serve almost similar purposes, they vary significantly in terms of execution.
Businesses, large and small, need to sell their products or services to generate revenue. Successful companies have amassed more customers, meaning they have a steady income stream to support the various business operations and still keep some profit.
As businesses look for innovative ways to promote their products and services, digital marketing continues to become competitive and highly dynamic. Not long ago, TV ads and billboards were the main marketing techniques in the eCommerce sector. Nowadays, everyone is crafting high-quality content to win the hearts of prospects.
In fact, a recent HubSpot research found that 70% of marketers are actively investing in content marketing. But, content marketing isn’t the silver bullet. Let’s see what digital marketing entails.