Posted In: B2B Marketing Agency

To Reach Today’s Industrial Buyers You Need Online Strategy

Remember when industrial marketing was done in person? Sales reps would cold call firms or attend trade shows to seek new prospects. If they were lucky, they got a referral from an existing customer. That was the golden age of manufacturing marketing. These old school tactics took time, but often resulted in vendor relationships that […]

Posted In: B2B Marketing Agency

Manufacturing Companies Win Big with Inbound Marketing

In the mid-1990s, companies like Amazon and Google spent billions to stay ahead of the competition, and their investment has paid off. Flash forward to 2016, and their services are part of our everyday lives. We can apply the lessons of these early innovators to today’s industrial marketplace. Companies that invest in harnessing the power […]

Posted In: Social Media Marketing Agency

How To Promote Your Marketing Content

A few weeks ago, we used the new Star Wars sequel to illustrate the power of knowing your audience. For this post, we’ll use the example of a different kind of film: the sleeper. That’s show business jargon for a movie that gets no promotion – Slumdog Millionaire, Napoleon Dynamite, My Big Fat Greek Wedding […]

Posted In: Social Media Marketing Agency

Does Social Media Marketing Work For Manufacturers?

In past blog entries, we’ve talked about how inbound marketing can work for manufacturers. If social media marketing is a part of inbound – and it is – then the rest is basic logic: Social media marketing can also work for manufacturers. Let’s take a look at how the people in your industry – engineers […]

Posted In: Common Questions

The 7 Differences Between Effective & Ineffective Salespeople [VIDEO]

Good salespeople are effective not because of their charisma or fancy techniques. They simply have good habits, while the ineffective majority of salespeople have poor habits. This AudioBlog compares seven of the most notable habits of highly effective and ineffective salespeople.

Posted In: B2B Marketing Agency

Planning Your Manufacturing Marketing Strategy

It’s January. Did you exercise today? Avoid sugar? Stick to your promise to wake up an hour earlier? Don’t worry. It’s hard to keep to personal resolutions. But even if you can’t change yourself, you can always change the way you promote your business. Here are a few things to focus on when planning a […]

Posted In: B2B Marketing Agency

Using HubSpot to Jump Start Your Marketing

Many people who hear the term marketing automation might say “What’s that?” Others might think you were talking about email marketing, and they’d be correct, up to a point. Marketing automation refers to a larger strategy that helps you streamline and prioritize your goals. For many businesses, the marketing software provided by HubSpot delivers an […]

Posted In: B2B Marketing Agency

Manufacturing Marketing Starts With Listening To Your Customers

In late 2015, the Manufacturers Alliance for Productivity and Innovation (MAPI) surveyed 100 executives on the buying factors that mattered most to customers and how manufacturers came through for those buyers. The survey showed that the top-performing manufacturing companies tended to shine in two areas:

Posted In: Social Media Marketing Agency

5 Ways to Generate Leads With Your Blog

Your company’s blog can do a lot of different things. You can use it to showcase the range of products or services you provide or share company news. But does your blog generate leads? Here are five ways to make sure the content you create for your blog is fueling your lead-generation machine.

Posted In: B2B Marketing Agency

Using Content Marketing to Get Inside the Minds of Engineers

What kind of marketing content do engineers want? That’s one of the questions the UBM Mind of the Engineer survey asks each year. And over the years, the survey has shown more and more engineers are seeking out information from digital sources, whether it’s through social networking, webinars or blogs. These results show that engineers […]

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