Posted In: Common Questions

Showing Engagement and Passion

{{ script_embed(‘wistia’, ’46h79ci4e7′, ‘undefined’, ‘responsive,popover’) }} There’s one key element to your business efforts you might not hear much when it comes to talk of marketing initiatives, content, ROI, social media, or analytics. Passion. Passion connects you to your audience. Displaying passion for your business, your industry, or your job responsibilities elicits an emotional response […]

Posted In: B2B Marketing Agency

How B2B Companies Are Successfully Using Inbound Marketing Strategies

Dig down to the core of inbound marketing strategies and you’ll find a basic idea: bring customers to you, rather than going out to find them. And the great thing about inbound is that it works whether you’re a B2C or a B2B company. Think about it: engineers and procurement professionals do the bulk of […]

Posted In: B2B Marketing Agency

What Is Inbound Marketing?

What is Inbound Marketing? – IQnection – A Digital Marketing Agency Eric Jacobson, IQnection’s Business Development Manager, explains Inbound Marketing. “Which ad experience do you prefer?” If you subscribe to Hulu, you’ve likely heard that question while streaming one of their shows. And maybe you replied “None. We’d prefer not to ‘experience’ any ads.” This […]

Posted In: B2B Marketing Agency

What is the Marketing Funnel?

We started this blog a little under eight years ago, and you may have noticed there are a couple of terms we’ve used from time to time: “marketing funnel” and “sales funnel.”

Posted In: B2B Marketing Agency

5 Types of Email Marketing Your Manufacturing Company Needs

How many people in the world use email? More than the number of people living in China and India – the world’s two most populous countries – combined. That gives businesses 2.5 billion reasons to consider email as a marketing tool. In order to save time and space, we’ll just focus on six reasons:

Posted In: Social Media Marketing Agency

The Relevance of Social Media to Your Business

Here’s an experiment: Think of the three businesses closest to where you are, and search for them online. How many of them had a social media presence? These days, a business without a Facebook or Twitter account is the exception, not the rule. But there are far better arguments for being on social media than […]

Posted In: Common Questions

[VIDEO] What Is The Gap Sales Process?

One marketing pain point that appears consistent across industries is that sales teams are not very effective at closing the leads that inbound marketing generates. In a typically sales environment, a sales person will often try to uncover three main things from a prospect: Need, Authority & Budget.

Posted In: B2B Marketing Agency

What Are The Best B2B Email Marketing Practices?

The last time we talked about email marketing, we threw out a pretty big number: 2.5 billion, or the number of people around the world using email. Here’s another big number: 4300% That’s the average return on investment businesses see from doing email marketing, according to Experian. It’s one of several reasons you should consider […]

Posted In: B2B Marketing Agency

Evergreen Content Vs Timely Topics: What Should You Focus On?

For journalists, so-called “evergreen” stories can be a life-saver on a slow news day. These are stories that a reporter can dip into at any time: the intersection that’s a constant traffic head-ache, a profile of someone with an unusual hobby, or a long-unresolved mystery.

Posted In: Web Site Design

[VIDEO] The 5 Most Important Things to Include in Your Website Redesign

Are you thinking about redesigning your website? Just like with any renovation, it’s not something you should do without planning. Before you begin your redesign, make sure it will include these five crucial components.

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