Posted In: B2B Marketing Agency

5 Reasons You Need to Outsource Your Marketing

No one is good at everything. Sure, every so often, a renaissance man will come along: Benjamin Franklin or Leonardo da Vinci. But for the most part, we must content ourselves with being good at just a handful of things. And while you’ve spent years or even decades mastering what it takes to make your […]

Posted In: Web Site Design

Words and Pictures: How to Align Copy and Visuals

Visual elements mixed with words can help make your story come alive. “Excuse me; but as a geologist, you would rather study a book, some special work on the subject and not a drawing.” “The drawing shows me at one glance what might be spread over ten pages in a book.” – Ivan Turgenev, Fathers […]

Posted In: B2B Marketing Agency

A Study of Case Studies: 5 Ways to Write a Great One

We’ve spent a lot of time on this blog over the years telling you how blogging can establish your expertise in your chosen field. Today we’re going to move up the content creation ladder to talk about case studies. If writing a blog is like sharing a recipe, then writing a case study is like […]

Posted In: B2B Marketing Agency

4 Ways to Strengthen Your Email Marketing Efforts

Businesses have been sending each other emails for so long that it’s become second nature. “I’ll shoot you an email.” “Let me dash off an email, and I’ll be right there.” But there’s an art to writing a good email, especially if that message is part of your marketing strategy. When done right, email marketing […]

Posted In: B2B Marketing Agency

How Video Marketing Can Help Manufactures Connect with Customers

For manufacturers, video has become a key component in marketing their products. Nearly half of all manufacturers use YouTube and other video hosting platforms to share information. We’ve argued before about the importance of video in the world of inbound marketing, as videos as expected to account for 80 percent of all web traffic by […]

Posted In: Social Media Marketing Agency

Are You Having a Conversation on Social Media?

Think about all the things that have changed because of social media. Dating. The news. Staying in touch with classmates. Being famous. Add marketing to that list. According to Hubspot, social media marketing can produce nearly twice the leads than you would see from traditional outbound methods. But this doesn’t mean that your company can […]

Posted In: B2B Marketing Agency

Your Marketing Strategy Needs Video & Text

Video rules the internet. It’s a point we’ve been making on this blog for at least the past two years. YouTube is the world’s second largest search engine, and videos account for roughly three-quarters of all web traffic. By 2019, that number should reach 80 percent. That doesn’t mean that video needs to dominate your […]

Posted In: Common Questions

The Exploratory Call – How to Improve Sales Results

I recently returned from a two-day sales seminar on how to conduct a sales exploratory call. An exploratory call is a 40-minute call with a prospective customer to uncover why they want to change their marketing strategies.

Posted In: B2B Marketing Agency

How To Create a Compelling Call to Action

Call to action. It’s a pretty dynamic phrase, isn’t it? In the marketing world, a call to action (CTA) refers to the section of a landing page that asks visitors to take the next step. It’s a basic inbound marketing practice that nonetheless conjures up images of trumpets sounding and the cavalry riding to the […]

Posted In: Social Media Marketing Agency

Blog Maximization: Getting the Most Traction When You Post

We believe in the value of blogging. If we didn’t, this post wouldn’t be here. Blogging is an important piece of your inbound marketing content strategy, but it’s not enough to just write a post and expect business to start rolling in. There are steps you can take to make sure the customers you want […]

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