Solution Archives - Page 20 of 32 - IQnection

Posted In: Common Questions

[VIDEO] What Is The Gap Sales Process?

One marketing pain point that appears consistent across industries is that sales teams are not very effective at closing the leads that inbound marketing generates. In a typically sales environment, a sales person will often try to uncover three main things from a prospect: Need, Authority & Budget.

Posted In: B2B Marketing Agency

What Are The Best B2B Email Marketing Practices?

The last time we talked about email marketing, we threw out a pretty big number: 2.5 billion, or the number of people around the world using email. Here’s another big number: 4300% That’s the average return on investment businesses see from doing email marketing, according to Experian. It’s one of several reasons you should consider […]

Posted In: B2B Marketing Agency

Evergreen Content Vs Timely Topics: What Should You Focus On?

For journalists, so-called “evergreen” stories can be a life-saver on a slow news day. These are stories that a reporter can dip into at any time: the intersection that’s a constant traffic head-ache, a profile of someone with an unusual hobby, or a long-unresolved mystery.

Posted In: Web Site Design

[VIDEO] The 5 Most Important Things to Include in Your Website Redesign

Are you thinking about redesigning your website? Just like with any renovation, it’s not something you should do without planning. Before you begin your redesign, make sure it will include these five crucial components.

Posted In: B2B Marketing Agency

5 Reasons You Need to Outsource Your Marketing

No one is good at everything. Sure, every so often, a renaissance man will come along: Benjamin Franklin or Leonardo da Vinci. But for the most part, we must content ourselves with being good at just a handful of things. And while you’ve spent years or even decades mastering what it takes to make your […]

Posted In: Web Site Design

Words and Pictures: How to Align Copy and Visuals

Visual elements mixed with words can help make your story come alive. “Excuse me; but as a geologist, you would rather study a book, some special work on the subject and not a drawing.” “The drawing shows me at one glance what might be spread over ten pages in a book.” – Ivan Turgenev, Fathers […]

Posted In: B2B Marketing Agency

A Study of Case Studies: 5 Ways to Write a Great One

We’ve spent a lot of time on this blog over the years telling you how blogging can establish your expertise in your chosen field. Today we’re going to move up the content creation ladder to talk about case studies. If writing a blog is like sharing a recipe, then writing a case study is like […]

Posted In: B2B Marketing Agency

4 Ways to Strengthen Your Email Marketing Efforts

Businesses have been sending each other emails for so long that it’s become second nature. “I’ll shoot you an email.” “Let me dash off an email, and I’ll be right there.” But there’s an art to writing a good email, especially if that message is part of your marketing strategy. When done right, email marketing […]

Posted In: B2B Marketing Agency

How Video Marketing Can Help Manufactures Connect with Customers

For manufacturers, video has become a key component in marketing their products. Nearly half of all manufacturers use YouTube and other video hosting platforms to share information. We’ve argued before about the importance of video in the world of inbound marketing, as videos as expected to account for 80 percent of all web traffic by […]

Posted In: Social Media Marketing Agency

Are You Having a Conversation on Social Media?

Think about all the things that have changed because of social media. Dating. The news. Staying in touch with classmates. Being famous. Add marketing to that list. According to Hubspot, social media marketing can produce nearly twice the leads than you would see from traditional outbound methods. But this doesn’t mean that your company can […]

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