Posted In: B2B Marketing Agency

Your Marketing Strategy Needs Video & Text

Video rules the internet. It’s a point we’ve been making on this blog for at least the past two years. YouTube is the world’s second largest search engine, and videos account for roughly three-quarters of all web traffic. By 2019, that number should reach 80 percent. That doesn’t mean that video needs to dominate your […]

Posted In: Common Questions

The Exploratory Call – How to Improve Sales Results

I recently returned from a two-day sales seminar on how to conduct a sales exploratory call. An exploratory call is a 40-minute call with a prospective customer to uncover why they want to change their marketing strategies.

Posted In: B2B Marketing Agency

How To Create a Compelling Call to Action

Call to action. It’s a pretty dynamic phrase, isn’t it? In the marketing world, a call to action (CTA) refers to the section of a landing page that asks visitors to take the next step. It’s a basic inbound marketing practice that nonetheless conjures up images of trumpets sounding and the cavalry riding to the […]

Posted In: Social Media Marketing Agency

Blog Maximization: Getting the Most Traction When You Post

We believe in the value of blogging. If we didn’t, this post wouldn’t be here. Blogging is an important piece of your inbound marketing content strategy, but it’s not enough to just write a post and expect business to start rolling in. There are steps you can take to make sure the customers you want […]

Posted In: B2B Marketing Agency

An Entrepreneur’s Guide to Business Growth - PART 3

Part 3 – Business Development Over the past few weeks, we’ve looked at how you can use inbound marketing tactics to help a new business grow. We outlined the steps you could take to implement an inbound marketing plan, and we looked at ways to launch your sales strategy. Today we’ll conclude by exploring some […]

Posted In: B2B Marketing Agency

A Guidebook To Business Growth With Inbound Sales Strategy - PART 2

Part 2 – Building an Inbound Sales Strategy Today we’re going to continue our guide for entrepreneurs trying to build their businesses. Our first installment talked about creating a marketing strategy. In this section, we’ll focus on sales. In an ideal world, you’d launch your new business with the ability to hire a veteran salesperson […]

Posted In: B2B Marketing Agency

An Entrepreneur’s Guidebook to Business Growth - PART 1

Part 1 – Creating an Inbound Marketing Plan Let’s say you want to start your own business. We’re big baked goods fans here at IQnection, so we’ll use cookies as an example. And in this illustration, you make really superb cookies. They’re so good in fact that when people taste these cookies, they say “You […]

Posted In: B2B Marketing Agency

Matching Content to Your Buyer Personas

We’ve talked quite a bit on this blog about the idea of buyer personas. And with good reason: crafting a buyer persona is how you know who your audience is, and knowing your audience is crucial to inbound marketing. A buyer persona is your version of your dream customer. You build them by conducting market […]

Posted In: Web Site Design

What is Inbound Marketing Web Design?

The internet has been around long enough that we’ve come to think of websites from its early days the way we think of our parents’ basements from the 1970s: We picture the wood paneling, and we cringe. Inbound marketing’s goal is to get a prospect’s attention and bring them to your website. But a clunky […]

Posted In: B2B Marketing Agency

Buyer Personas, Customer Segments, and Why You Need Both

We’ve talked a number of times in this space about the value of buyer personas. Today we’re going to discuss a different concept: customer segmentation. We’ll take a look at how customer segments differ from buyer personas, and why it’s important to involve both in your marketing strategy.

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