Posted In: Social Media Marketing Agency

Why You Should - and Shouldn't - Write Your Own Blog

To write your own blog or not write your own blog… It may not be as weighty a question as the one posed by Hamlet, but it’s still an important one for any business to answer. Having a blog is important. It helps your website rank on search engines, it helps potential customers solve problems, […]

Posted In: B2B Marketing Agency

Creating a Website Marketing Plan

Imagine you traveled back in time and had to start a business in, say, 1966. Among the things you’d need to worry about: the way your storefront looked. It’s fifty years later, and – assuming you own a brick-and-mortar business – you’re still concerned about the way your storefront looks. But because it’s 2016 and […]

Posted In: Web Site Design

How to Plan a Web Design Project

Website design projects can be a challenge to navigate and mistakes can extend the process or sour businesses on the idea of keeping their website current. How can you avoid the pitfalls of a website design project gone bad?

Posted In: B2B Marketing Agency

Creating Landing Pages That Convert

Let’s hear it for landing pages, the unsung heroes of successful inbound marketing strategies. Videos and blog posts might be the marquee players, but a good landing page is the backbone of your marketing efforts. Note that we said a good landing page. That’s because creating one that turns visitors into leads is as much […]

Posted In: B2B Marketing Agency

3 Ways Inbound Video Marketing Can Generate Leads On Your Website

Watching video online used to be a chore. Now, it’s just a part of internet life, whether we’re watching a two-minute tutorial or binge watching an entire TV series. With that in mind, there’s no reason for your business not to be using video as method of lead generation. Here are some ways you can include […]

Posted In: B2B Marketing Agency , Marketing for Manufacturers

Why Video Marketing Should Matter to Manufacturers

If content is king, then video content is the king of kings. Over the next few years, video is expected to be the dominant form of online content, driving most if not all of consumer traffic. There are many ways to do content marketing: social media, infographics, blog posts, e-books, articles, and whitepapers. But it’s […]

Posted In: B2B Marketing Agency , Marketing for Manufacturers

The 5 Most Popular Ways for Medical Device Manufacturers to Build Contact Lists

Your business needs email. That’s true whether your company is a small, three-person medical device start-up or a corporation with offices on three continents. Building an email list is one of the easiest ways medical device manufacturers can keep in touch with customers and potential customers.

Posted In: B2B Marketing Agency

Why IQnection Believes in Using HubSpot Inbound Marketing Methodology

Last week we announced that we have earned Platinum Certified Agency Partner status with HubSpot. HubSpot is a comprehensive marketing automation tool combined with customer relationship management software. Of course, there are several tools on the market that advertise themselves as marketing automation software or customer relationship management software, and sometimes both. So why have […]

Posted In: Common Questions

A Journey from Lion Cub to Sales Lion

Sales! Its what every business aims for. This week’s blog is written by Eric Jacobson, Business Development Manager at IQnection, about his experiences in Dan Tyre’s Sales Lion, an exclusive class for Hubspot sales professionals. We hope you can apply some of Eric’s suggestions from his experience to your own business. – Greg Cawood, President, […]

Posted In: B2B Marketing Agency

How does Inbound Marketing help you connect with potential customers?

Now that we’ve discussed Inbound Marketing and persona research, let’s take it a step further. Once you decide to try this “inbound marketing” thing and you develop personas, the next step is the buyer’s journey and lead nurturing. {{ script_embed(‘wistia’, ‘tpr3svabso’, ‘undefined’, ‘responsive’) }}

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