Year: 2012

Mobile Marketing Increases this Holiday Season

Mobile marketing was a major player in the 2011 holiday shopping season. According to a report from the National Retail Federation, 38 percent of shoppers made a purchase directly from their mobile device and 46 percent did research on their device and then visited a retail location to ultimately make that purchase.

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The Importance of SEO for Your Business

Of course the way your website looks is highly important, but what if no one is actually visiting your site? This is when search engine optimization (SEO) plays a huge factor in the success of your website and ultimately, the success of your business.

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10 Keys to Success: Writing Web Page Content That Works

Build trust immediately.One of hardest things to overcome with an online business is building trust with visitors. Make your web pages as credible as possible. It starts with a professional-looking web page. Also consider using customer/client testimonials, third-party certification/security seals and similar recognizable icons. Make your call to action absolutely clear. There should be no […]

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What is all This Talk about Needing a Business Blog? (And Why Should I Care?)

Before a case can be made for any business strategy, it is prudent to first operationally define the key terms. The word blog was originally known as a “weblog” and is simply a mini website that consists only of short journal-like entries known as “posts”. In its earliest form in the late 1990’s, blogs were […]

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Online Reputation Management: When will your PR nightmare start?

Notice I said “when” not “if”.

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Online Reputation Management - Solutions for Negative PR

The Olympic committee, sponsors and participants all face the potential for a tsunami of bad PR at any moment in time. A misspoken word, an unintended gesture or some other relatively insignificant issue quite often blows up into a major catastrophe and in today‚Äôs connected-world unfolds almost instantaneously on the web and causes a hail […]

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Website Content for your Business

Content has always been a valued element of Search Engine Optimization and with Google’s recent updates it is more and more important. No matter what size your business, having good quality content on your website is important.

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Pinterest: An Introduction

Move over Facebook and Twitter, there is a new social media giant in the game. Meet Pinterest, a new social network that is exploding in popularity, especially with the female demographic.

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Social Media for Nonprofits: Empowered Generosity

There are very few fields that function as comfortably in a dual role, straddled between the two distinct disciplines of art and science, as the marketing industry does. This field has been especially proactive when it comes to embracing the latest in technological advancements in order to “tell the story to the widest audience possible” […]

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Successful PPC Campaign Managment

Reporting Factors in Successful Pay Per Click Campaign Managment

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