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Pinterest: An Introduction

Move over Facebook and Twitter, there is a new social media giant in the game. Meet Pinterest, a new social network that is exploding in popularity, especially with the female demographic.

By this point, you have probably heard of Pinterest and “pinning”. Perhaps you have seen “pins” pop up on your Facebook newsfeed or among your friends’ tweets. Pinterest is a bulletin board style social photo sharing website that allows users to create and manage themed image collections. Each of these collections is a board. You can make one for Cool Craft Ideas, Philadelphia Phillies, Recipes to Try or anything else you choose. Users can then browse other boards for inspiration. They can comment on a pin, re-pin it to their own board or “like” the pin.

Only a little over a year old, Pinterest has already become the third most popular social network, behind Facebook and Twitter.

According to, Pinterest has already surpassed LinkedIn and Google+ in popularity.

  1. Facebook: 7 billion
  2. Twitter: 182 million
  3. Pinterest: 104 million
  4. LinkedIn: 86 million
  5. Tagged: 72 million
  6. Google+: 61 million

With this incredible growth, it is vital to consider how Pinterest can help your business. The social aspects of Pinterest are what make it especially valuable to businesses. When someone sees a visually appealing item that has been pinned, they can easy repin it. When they click on a pin, it takes them to the website from which it came. This makes Pinterest a great referral tool.

With Pinterest’s skyrocketing popularity, perhaps it is time to add a “Pin It” button to your social media toolbar.

Contact IQnection or more information on a Social Media Management Strategy for your business – or Call (215) 345-5424.

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