Reasons to Have a Facebook Page

There are 350 million reasons. Yes, that’s the last count on the number of ‘global’ users Facebook has (and counting). Facebook can be a tremendous source of web traffic. In all likelihood most of the people you know are on it, and any who are not, may be eventually. Social networking is consuming more and more of people’s time, and thanks to mobile devices, it is accessible all of the time. If you don’t have a Facebook Page, you may be missing not only traffic to your website, but an opportunity to connect with customers. Ultimately this will help your brand’s reputation.Facebook which was once the place to be online, is still now a powerful tool for business owners to get new users to their website. Traditional direct to consumer brands can post organic facebook content, boost posts, or create ads on the platform. Now known as Meta, cross planning between this platform and Instagram make it easy for streamlined social media content planning.

B2B businesses also benefit from Facebook because they are intersecting with their target audience in their free time and planting a seed for future conversations. According to statista over 80% of Facebook users are over the age of 25 which aligns with the decision makers for manufacturing.

Other social media platforms to do free social media posts for manufacturers include:

LinkedIn – Ideal for reaching business owners and hiring campaigns
Reddit – Good for technical answers and unbiased experience and data
Instagram – Great for showing company culture
TikTok – These channels often see one video go viral bringing positive attitudes towards your company for the younger generation of workers
YouTube shorts – Process videos of milling, grinding, and flat laser are ideal for large reach. Don’t forget to include links to your website!
Pinterest – Great if your product or service can be shown visually through images

Whether you are a first time social media user or an aspiring influencer, there is a channel that can help your business get new leads and new employees in 2026. IQnection has a proven record of working with B2B businesses on social media. Get in touch with a member of our team to hear about some of our work.

Reasons to Have a Facebook Page

*The average Facebook user spends 55 minutes per day on Facebook.

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