Category: Web Site Design

The Ultimate Manufacturers Guide to Building a Marketing Machine

As a manufacturing company leader, you know that keeping up with the latest digital marketing best practices is a full-time job. That's why building a marketing machine is essential for your industrial b2b business. But what exactly is a marketing machine?

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How is AI Affecting Search Engine Optimization 

AI and machine learning are growing rapidly, and they are affecting everything from search engine optimization (SEO) to content marketing. In this new age of machine intelligence, how AI will affect search engine optimization is quickly becoming one of the most common SEO questions we hear.   It’s true – AI is changing SEO. But will […]

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How Manufacturers Can Use Social Media as a Search Engine

With the ever-increasing importance of online presence, it's becoming more crucial for manufacturing companies to adopt effective digital marketing strategies like social media.

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SEO Mistakes that are Ruining Your Website 

SEO, the practice of optimizing a website to improve visibility, is crucial for any B2B website’s business strategy. But when it comes to SEO, mistakes can and will cost you.

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A Manufacturer's Timeline for SEO Results 

SEO isn’t an overnight or quick-win marketing tactic, but it is a way to earn long-term business growth. The good news is that there are ways to speed up the SEO process. Read on to learn how.

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The Best Industrial Website Design Examples of 2023 

First impressions are everything, especially when you market your industrial business online. Even in industrial and manufacturing businesses where sales are based on relationships and trust, a great website is crucial.

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The Most Important Pages on Your Manufacturing B2B Website 

As a manufacturer looking to establish or expand sales relationships, you should put equal emphasis on creating an effective website as you do on other aspects of digital marketing. In fact, it is more important to upgrade an outdated website than to expand to organic or paid media campaigns. 

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Tradeshow Season - WestPack, MD&M, ATX, D&M and Plastec in Anaheim

Last month I attended the WestPack, MD&M, ATX, D&M, and Plastec combined manufacturing Expo in Anaheim, California. Who wouldn’t want top go to Anaheim in February, especially if you’re from the East coast? So, everyone was happy to be at the event, and it was very well attended, with around 1,500 exhibitors and thousands of […]

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Why Emotions Matter in Web Design 

According to a study conducted by a Harvard in 2018, 95% of buying decisions are subconscious. As a business leader, you need to understand why emotion matters in web design to make sure your website elicits the right emotional response. 

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What’s the Difference Between Good and Great Websites? 

Good websites are often created with a specific purpose in mind. A great website, on the other hand, is one that stands out from all the rest. It's memorable, professional, and engaging — qualities that make people want to do business with you rather than your competitors! 

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