Posted In: B2B Marketing Agency

Inbound Marketing For A B2B Company In 5 Steps

Even in the years before the term had been officially coined, the tactics of inbound marketing were being used largely by businesses attempting to connect with potential customers. It was, in other words—and has been for some time since—largely a B2C (business to consumer) marketing strategy. It involved educating potential customers about the benefits of […]

Posted In: B2B Marketing Agency

6 Ways Inbound Marketing Can Generate More Qualified Leads

How does your business find sales leads? A billboard on a major highway? An ad that airs during a TV show that your target audience might never see? What if there was a way to make sure you were getting the right marketing content to the people who would benefit from it the most? “Tell […]

Posted In: B2B Marketing Agency

13 Ways To Scare Your Boss Into Better Marketing Habits

It’s almost Halloween, a time of year when our thoughts turn to things that keep us up at night. We’re not talking about hauntings or vampires, but the types of things that are frightening mostly to people in the marketing business. Here are 13 statistics, courtesy of Hubspot, designed to scare your boss into adopting […]

Posted In: B2B Marketing Agency

Inbound Marketing Doesn't Need to Be Scary

New things tend to be scary. If you’re a parent who sent your son or daughter to kindergarten this year, you know what we mean. Embracing a new business practice is a different kind of scary — but scary nonetheless. And inbound marketing is certainly new to many companies, and seems especially new when put […]

Posted In: B2B Marketing Agency

6 Reasons Your B2B Business Needs A Blog

“Blogging for business isn’t dead,” marketing expert Sarah Arrow wrote on Inbound.org recently. We happen to agree. (If we didn’t, you wouldn’t be reading this.) Not only do we think blogging for business still alive, we see it as a crucial part of your marketing strategy. Here are a few reasons why.

Posted In: B2B Marketing Agency

Inbound Marketing and Trade Shows

In this blog, we’ll often use trade shows as examples of outbound marketing. But there are ways to take an inbound approach when you represent your business at a trade show. Here are a few steps your business can take before heading off to your next big event.

Posted In: Social Media Marketing Agency

Are You Using the Right Social Media Platform?

Which social media platform do you use for your business? Facebook would be a safe guess. Same thing with Twitter. What about LinkedIn? YouTube? Pinterest? Google+. Unless you’re part of a really big company, it’s unlikely you have the time or the resources to oversee accounts with all these services. The good news is that […]

Posted In: B2B Marketing Agency

Does Inbound Marketing Work For B2B Companies?

The traditional way of doing marketing – outbound marketing – involved things like advertising and cold calling, methods meant to grab the world’s attention. Inbound marketing refers to things you do to draw customers to you. But does this practice work for business-to-business companies the same way it does for business-to-consumer companies? Let’s look at […]

Posted In: B2B Marketing Agency

8 Inbound Activities To Include In Your B2B Marketing

In a recent blog post, we discussed the differences between B2B and B2C marketing. And although your approach should be somewhat different, many of the tools you’ll use when doing inbound marketing in a B2B field are the same. Here are eight inbound activities to use when you’re doing B2B marketing:

Posted In: Common Questions

Sales & Marketing - Friends for Life

A few months ago, we asked this question: “Do you have a closed loop between marketing and sales?” It’s a question that’s worth asking again, as the gap between sales and marketing – whether it’s in perception or reality – is one that worries many companies. The closed loop is a system where sales and […]

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Inbound Marketing For A B2B Company In 5 Steps

6 Ways Inbound Marketing Can Generate More Qualified Leads

13 Ways To Scare Your Boss Into Better Marketing Habits

Inbound Marketing Doesn't Need to Be Scary

6 Reasons Your B2B Business Needs A Blog

Inbound Marketing and Trade Shows

Are You Using the Right Social Media Platform?

Does Inbound Marketing Work For B2B Companies?

8 Inbound Activities To Include In Your B2B Marketing

Sales & Marketing - Friends for Life

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