Solution Archives - Page 27 of 31 - IQnection

Posted In: Social Media Marketing Agency

Disaster or Delight: Responding to Social Media Complaints

Everyone stops to stare when they see a car crash. The same sort of idea applies to social media and bad customer service: if your company screws up and a customer complains on Facebook, Twitter, etc., chances are a lot of people will engage in a bit of online rubbernecking. Think of director Kevin Smith […]

Posted In: B2B Marketing Agency

What Are Micro Conversions and Why You Should Monitor Them

The mightiest oak was once a little nut that stood its ground. You might have seen that quote before, courtesy of your Facebook friend who likes to share inspirational memes. It’s a good message to keep in mind when thinking about inbound marketing for manufacturers: the smallest action taken by one of your prospects could […]

Posted In: B2B Marketing Agency

The 3 Reasons Why Inbound Marketing Works For Niche Businesses

A company that makes medical tubing probably won’t advertise on the side of buses. A business that crafts custom furniture isn’t likely to buy ad time during the Super Bowl. For manufacturers in niche industries, there aren’t a lot of opportunities to do traditional outbound marketing such as TV spots, billboards or print advertising. That’s […]

Posted In: B2B Marketing Agency

5 Inbound Marketing Strategies For Private Schools

For parents, getting a child into the right private school means competing with dozens of other parents, all trying to do the same for their child. And none of those parents are picking schools blindly. They’re online, researching which private schools are the best for their kids. That means private schools need to be online […]

Posted In: B2B Marketing Agency

5 Types of Manufacturing Content Your Website Needs

Is your manufacturing company using original content to market itself? Chances are you said “Yes.” Content marketing for manufacturers is a growing trend. According to the 2015 B2B Manufacturing Content Marketing trends report, 82 percent of manufacturers have begun using content as part of its marketing strategy. But it’s important to be sure you’re using […]

Posted In: B2B Marketing Agency

Tell Your Manufacturing Company's Story With Inbound Marketing

You work for a company that makes one specified item: small parts for big construction equipment, or valves for machines that clean out septic tanks. And because you work for that kind of company, you might say “Inbound marketing isn’t for us. We’re not selling iPhones or sneakers or the next Avengers movie. Our customers […]

Posted In: B2B Marketing Agency

The Ultimate Marketing Checklist For Manufacturers

You’re a manufacturer, and you’re about to start an inbound marketing campaign. Like anything you do it at work, it’s not something you can blindly rush into. This project can only succeed if you have a plan. Here are five things manufacturing marketing folks should think about before launching a new campaign. 1. Who Are […]

Posted In: B2B Marketing Agency

Effective Branding & Messaging For Nonprofits

Any business can use the tools they are given, but not every business can take those tools and use them to their full capacity. This is the difference between a toolset and a mindset. What is a networking mindset? It’s a new type of leadership. It means using open participation and collective action. The leaders of the […]

Posted In: Web Site Design

Do I Need A Website or A Marketing Program?

You’ve got a new business, and it’s time to build your website. Here’s the question you need to ask yourself: Do I need website or a marketing program? The answer: You need both, and they’re not mutually exclusive. Obviously, at this point every business needs a website. But your website isn’t just a pretty face. […]

Posted In: Common Questions

Eating with Friends vs. Eating with Strangers. The Beauty of Referrals

You wouldn’t want to go to a party where you didn’t know anyone. If you were choosing a restaurant, you might be more inclined to eat somewhere your friends recommended. And that’s how you should think about getting marketing referrals: it’s better to go with a lead who was referred to you by a colleague […]

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