An SEO Competitor Analysis involves researching your competitors' keywords, backlinks, content, and other factors to reverse-engineer the most successful components of their SEO campaigns. This analysis is often a component of a more extensive competitive digital marketing analysis report. It provides insights into their SEO initiatives so that you can craft your own strategy to gain a competitive edge.
Here at IQnection, we typically find that when the summer winds die down and vacations wrap up, our clients are ready to finalize and launch their new website projects. And let’s be honest – a new website is no small undertaking.
To write your own blog or not write your own blog… It may not be as weighty a question as the one posed by Hamlet, but it’s still an important one for any business to answer. Having a blog is important. It helps your website rank on search engines, it helps potential customers solve problems, […]
Imagine you traveled back in time and had to start a business in, say, 1966. Among the things you’d need to worry about: the way your storefront looked. It’s fifty years later, and – assuming you own a brick-and-mortar business – you’re still concerned about the way your storefront looks. But because it’s 2016 and […]
Let’s hear it for landing pages, the unsung heroes of successful inbound marketing strategies. Videos and blog posts might be the marquee players, but a good landing page is the backbone of your marketing efforts. Note that we said a good landing page. That’s because creating one that turns visitors into leads is as much […]
Watching video online used to be a chore. Now, it’s just a part of internet life, whether we’re watching a two-minute tutorial or binge watching an entire TV series. With that in mind, there’s no reason for your business not to be using video as method of lead generation. Here are some ways you can include […]
