Case Study: MARS International
Mars International is a privately owned company that provides value to its customers by delivering electrical and mechanical assemblies and finished goods through their extensive world-class manufacturing network.
Mars International focuses on time-to-market, reduced cost, and high quality. They provide the supply chain management infrastructure to bring products to the marketplace quickly and efficiently.
Challenge: Mars International wanted to grow their revenues and could accomplish that goal by either adding an additional sales person or by adopting an Inbound marketing approach to their website marketing process.
Solution: Mars International looked at the time and cost of acquiring another sales person, training and ramp-up time, and the limited potential of just one salesperson. They compared that to the growth potential and equity-building approach of Inbound marketing and decided to adopt an Inbound marketing strategy. IQnection helped to implement the strategy and tactics to help Mars International grow their business.