BBack Car Care is a family-owned independent auto repair center in Doylestown, PA, dedicated to helping its customers love their cars again. The company was founded by Bob Back in 1984 and has continually expanded its services to include factory scheduled maintenance, engine diagnostics, oil changes, tire sales & installation, brake repair, PA safety and emissions car inspections, and more. BBack’s commitment to providing warm, friendly customer service and high-quality mechanical work has helped them establish a loyal customer base and a reputation as a trusted car care provider in Doylestown and Bucks County.
We knew BBack Car Care owners Kevin & Bobbie Hicks, and their staff, even before we started working with them as their marketing agency. In fact, our President & CEO, Greg Cawood, was a long-time BBack customer. So, when they approached us in March 2022 to attract more local customers, we eagerly accepted the chance to showcase this genuinely friendly and hard-working team using a locally-focused digital marketing strategy emphasizing SEO best practices to promote their business.
Direct to Consumer, well respected car repair shop
We developed a local SEO strategy to drive more traffic through BBack’s doors while effectively communicating its unique value proposition, helping to differentiate it from other car care companies in the area. Our messaging strategy emphasized the benefits of a warm and friendly mom & pop shop experience, with staff and mechanics who genuinely care about the safety and efficiency of their customers’ cars. This approach would contribute to BBack’s goal of attracting and retaining multiple generations of customers, becoming a trusted mechanic for the whole family.