Case Study: Cornerstone Clubs
Cornerstone is an award winning network of health and fitness facilities in Bucks County, Pennsylvania with a staff of over 300 and multiple facilities.
Since 1995, Cornerstone Clubs has operated with one guiding focus – Community. Cornerstone’s flagship club in Doylestown serves as the foundation of the Cornerstone network – a growing community that now spans across Central Bucks. Cornerstone continues to offer more services, engage in local partnerships, and make health and fitness a pillar in their community.
Challenge: Cornerstone provides a superior experience with a great value, yet the community is not fully aware of all that Cornerstone Clubs can provide. In addition, there is a great deal of confusion for consumers with the way various gyms and clubs position themselves in the market.
Solution: An Inbound marketing campaign is ideally suited for providing clarity for the consumer by providing the right content at the right stage of their buyers journey. One of the initial focuses for the campaign was to create multiple videos that showcase the trainers and the programs that the Cornerstone Clubs makes available to members.