Posted In: B2B Marketing Agency

Tell Your Manufacturing Company's Story With Inbound Marketing

You work for a company that makes one specified item: small parts for big construction equipment, or valves for machines that clean out septic tanks. And because you work for that kind of company, you might say “Inbound marketing isn’t for us. We’re not selling iPhones or sneakers or the next Avengers movie. Our customers […]

Posted In: B2B Marketing Agency

The Ultimate Marketing Checklist For Manufacturers

You’re a manufacturer, and you’re about to start an inbound marketing campaign. Like anything you do it at work, it’s not something you can blindly rush into. This project can only succeed if you have a plan. Here are five things manufacturing marketing folks should think about before launching a new campaign. 1. Who Are […]

Posted In: B2B Marketing Agency

Effective Branding & Messaging For Nonprofits

Any business can use the tools they are given, but not every business can take those tools and use them to their full capacity. This is the difference between a toolset and a mindset. What is a networking mindset? It’s a new type of leadership. It means using open participation and collective action. The leaders of the […]

Posted In: Web Site Design

Do I Need A Website or A Marketing Program?

You’ve got a new business, and it’s time to build your website. Here’s the question you need to ask yourself: Do I need website or a marketing program? The answer: You need both, and they’re not mutually exclusive. Obviously, at this point every business needs a website. But your website isn’t just a pretty face. […]

Posted In: Common Questions

Eating with Friends vs. Eating with Strangers. The Beauty of Referrals

You wouldn’t want to go to a party where you didn’t know anyone. If you were choosing a restaurant, you might be more inclined to eat somewhere your friends recommended. And that’s how you should think about getting marketing referrals: it’s better to go with a lead who was referred to you by a colleague […]

Posted In: Web Site Design

5 Key Marketing Tools for Your Website

Inbound marketing can be rewarding, but like anything that’s rewarding, it’s also a challenge, especially since it’s a concept that lives in the ever-changing world of the web. Here are five marketing techniques you’ll want to make sure you’re doing to stay ahead of the curve. 1. Content is King Companies can gain a loyal […]

Posted In: Common Questions

Closing The Marketing and Sales Loop

Do you have a closed loop between marketing and sales? If not, you might be leaving revenue on the table for someone else to collect. What is Closed loop marketing? Basically it describes a system in which your sales team and your marketing team work together using the data marketing gets from its analysis to qualify […]

Posted In: Social Media Marketing Agency

3 Ways Social Media Can Help Market Your Manufacturing Company

Today’s Facebook “Like” Could Be Tomorrow’s Customer. At this point, pretty much every business has some sort of social media presence. The question is: Does your manufacturing company use social media the right way? Here are a few steps companies can take to use platforms like Facebook and Twitter to do manufacturing marketing, along with a […]

Posted In: Web Site Design

Stop Apologizing For Your Out-of-Date Website

Take it from a website design and online marketing company that’s been in business for more than 15 years: It’s usually pretty easy for customers to tell if you have an out-of-date website. How? It could be your site’s behind-the-times look. After all, trends in website design do tend to change every few years. It […]

Posted In: B2B Marketing Agency

3 Marketing Videos Your Website Needs

Video is taking over the internet. In just two years, video will be responsible for close to three quarters of all internet traffic, which means video marketing is more important than ever for your business. More and more online users prefer video to text when they want to be engaged, entertained or informed. And although people […]

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