Posted In: B2B Marketing Agency

A Guidebook To Business Growth With Inbound Sales Strategy - PART 2

Part 2 – Building an Inbound Sales Strategy Today we’re going to continue our guide for entrepreneurs trying to build their businesses. Our first installment talked about creating a marketing strategy. In this section, we’ll focus on sales. In an ideal world, you’d launch your new business with the ability to hire a veteran salesperson […]

Posted In: B2B Marketing Agency

An Entrepreneur’s Guidebook to Business Growth - PART 1

Part 1 – Creating an Inbound Marketing Plan Let’s say you want to start your own business. We’re big baked goods fans here at IQnection, so we’ll use cookies as an example. And in this illustration, you make really superb cookies. They’re so good in fact that when people taste these cookies, they say “You […]

Posted In: B2B Marketing Agency

Matching Content to Your Buyer Personas

We’ve talked quite a bit on this blog about the idea of buyer personas. And with good reason: crafting a buyer persona is how you know who your audience is, and knowing your audience is crucial to inbound marketing. A buyer persona is your version of your dream customer. You build them by conducting market […]

Posted In: Web Site Design

What is Inbound Marketing Web Design?

The internet has been around long enough that we’ve come to think of websites from its early days the way we think of our parents’ basements from the 1970s: We picture the wood paneling, and we cringe. Inbound marketing’s goal is to get a prospect’s attention and bring them to your website. But a clunky […]

Posted In: B2B Marketing Agency

Buyer Personas, Customer Segments, and Why You Need Both

We’ve talked a number of times in this space about the value of buyer personas. Today we’re going to discuss a different concept: customer segmentation. We’ll take a look at how customer segments differ from buyer personas, and why it’s important to involve both in your marketing strategy.

Posted In: B2B Marketing Agency

Do You Have A Marketing Strategy?

We’re nearly three-quarters of the way through 2016. As you and your company turn your attention to the fourth quarter, it’s a good time to look at what marketing efforts have worked and which ones have fallen flat. The last months of the year can be the right time to focus on the initiatives that […]

Posted In: SEO Agency

How SEO and Inbound Marketing Work Together

It’s a question we hear every so often: “Inbound marketing? Is that anything like SEO?” Well…yes and no. The two concepts aren’t interchangeable. However, it’s fair to say that SEO – industry jargon for “search engine optimization” – is a major component of inbound marketing. SEO and inbound work together to drive user engagement with […]

Posted In: Web Site Design

An Inbound Approach to Webpage Design

At IQnection, our digital marketing team spends each day focused on one goal: getting people to our clients’ websites. That means researching who the client’s audience is, creating great content that speaks to their customers and potential customers, making sure that content is filled with the right keywords for search engine optimization purposes, and promoting […]

Posted In: B2B Marketing Agency

Converting Website Visitors to Leads: Studying The Conversion Pathway

“A fly on the wall…” People use that phrase to imagine themselves witnessing or overhearing something interesting or valuable: “I’d love to have been a fly on the wall during that conversation.” We can do a lot at IQnection, but we don’t have super fly powers. What we do have is the ability –thanks to special […]

Posted In: B2B Marketing Agency

4 Reasons Why Your Content Marketing is Falling Short

More than three quarters of all business-to-consumer marketers use content marketing to promote their companies. With business-to-business companies, the figure is even higher, close to 90 percent. So if you’re reading this, there’s a good chance your business is using content marketing. But are you using it successfully? Many of the companies that have embraced […]

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