Category: General Marketing

The Digital Marketing Evolution in 2024

8 Emerging Trends Transforming Our Industry As we keep an eye on the exciting trends rolling in for 2024, it’s clear that the world of digital marketing is changing faster than ever. Driven by technological advancements and changing consumer behaviors, the New Year is set to bring new trends and challenges for us marketers. Here’s […]

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How to Prepare Your Ecommerce Shop for the Holiday Rush

With the festive season approaching, it’s time to prepare your ecommerce shop for the busiest time of the year. To ensure you’re ready to meet demand and maximize sales, we’ve put together a holiday-ready checklist. From website optimization to customer engagement, these ten steps will help you capture the hearts and wallets of holiday shoppers […]

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What Marketing Tactics Are Competitors Using?

As the owner of a manufacturing company, it's crucial to stay informed about the marketing tactics and activities of your competitors. By understanding what your competitors are doing, you can identify potential opportunities for your business and areas for improvement in your marketing efforts. In this article, we'll explore 11 different ways to learn about your competitors' marketing tactics and activities, so you can stay competitive in your industry.

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What Does a Full-Service Digital Marketing Agency Do?

As businesses look for innovative ways to promote their products and services, digital marketing continues to become competitive and highly dynamic. Not long ago, TV ads and billboards were the main marketing techniques in the eCommerce sector. Nowadays, everyone is crafting high-quality content to win the hearts of prospects.

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11 tasks that you can do in only 5 minutes a day to improve your website's ranking in Google

SEO doesn't have to be a full-time job. It's something that you can work on little by little over time. Here are11 tasks that you can do in only 5 minutes a day to improve your website's ranking in Google.

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The 5 Most Important Things That Google Looks At When Ranking Websites

Google uses a variety of factors to determine the order in which websites appear in search results. While the exact algorithm is a closely guarded secret, there are several key attributes that are known to be important in determining a website's ranking. Here are the 5 most important attributes that Google uses to rank websites:

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How Often Should You Blog?

There are many factors that determine how often you should be blogging in order to get the best results. In this post we’ll discuss what they are and how often you should be doing them in order to see results! Blogging is a great way to share your knowledge and grow a personal brand, but it’s also an effective marketing tool. In fact, according to Hubspot, blogging can increase website traffic by up to 304 percent, which makes it one of the best ways to generate new leads, build trust with customers and improve search engine rankings.

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The 5 Daily Activities to Make LinkedIn Successful for Your Sales Prospecting

As a B2B business that has a sales team, LinkedIn can be a valuable tool for sales prospecting and connecting with potential customers in the area. LinkedIn is a professional networking platform that allows businesses to connect with other professionals, including potential customers, partners, and industry experts. By using LinkedIn for sales prospecting, a B2B business in Pennsylvania or New Jersey can reach a targeted audience of potential customers in the area and generate leads for their sales team.

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How Does Social Media Impact Your SEO?

Social Media feels like it’s everywhere. And it is! It’s assumed that, if you have a business, you should have some sort of social media profile. But, why?

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How to Win with Inbound Marketing

Marketing has evolved and has constantly moved from being business-centric to customer-centric. Modern marketers now focus on what the customer cares about and not what they want to sell to the customer. But, how do you do that?

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