Solution Archives - Page 26 of 32 - IQnection

Posted In: Common Questions

Sales & Marketing - Friends for Life

A few months ago, we asked this question: “Do you have a closed loop between marketing and sales?” It’s a question that’s worth asking again, as the gap between sales and marketing – whether it’s in perception or reality – is one that worries many companies. The closed loop is a system where sales and […]

Posted In: B2B Marketing Agency

The Best Way to Create a B2B Marketing Strategy

As we began to work on this post about the difference between business to business (B2B) marketing vs. business to consumer (B2C) marketing, we found ourselves thinking about TV shows. Two kinds of shows, to be exact: the kind that’s a straight-forward, crowd-pleasing hit right out of the gate, and the more complicated one that […]

Posted In: B2B Marketing Agency

Inbound Marketing Requires Automation

The term “automation” calls to mind images of robots building things on an assembly line. But it’s a concept that can – and should – apply to your inbound marketing strategy. Marketing automation simply means using software and technology that automates your marketing, helping you streamline and prioritize your jobs. It lets you send information […]

Posted In: Social Media Marketing Agency

What Makes a Killer Blog Post?

Machines are all around us. You used a machine to get to work today, or helped you make breakfast. A machine is letting you read this post. One thing these machines have in common: they need a lot of different parts to work to their full potential. A good blog post is like a machine. It […]

Posted In: B2B Marketing Agency

Content That Matches The Buyer's Journey?

Content is to inbound marketing as oxygen is to humans: the latter can’t exist without the former. Your inbound marketing strategy needs content to draw people in at every stage of the buyer’s journey. As we discussed in an earlier post, the buyer’s journey is the three-stage research process that a potential customer uses before […]

Posted In: Common Questions

What Are SMART Goals?

You might have some smart ideas for your next inbound marketing campaign. But have you set SMART goals? The two things go hand in hand. SMART in this case is an acronym. It means that you’ve set Specific (S) and Measurable (M) goals that are both Attainable (A), Realistic (R), and Time-bound (T). Let’s take […]

Posted In: B2B Marketing Agency

What is the Buyer's Journey?

“The Buyer’s Journey.” It sounds kind of epic, doesn’t it? The type of thing that – with an unlimited budget – we could illustrate with a rock opera or a cartoon. Instead, we’ll save you time and save us time and money by explaining the concept of the buyer’s journey in less than 600 words. What […]

Posted In: B2B Marketing Agency

What is a Buyer Persona?

Think about the last book you enjoyed. Maybe it one of those quick-to-read potboilers they sell at the airport. Or was it a rich historical saga, the type of thing that makes critics’ best-of-the-year list. Both types of books connect with readers, in part because their authors tailored their work according to the audience. Wolf […]

Posted In: B2B Marketing Agency

How Inbound Marketing Can Improve Your Employees Performance

We’ve talked often about how inbound marketing helps manufacturers reach new customers. But today we’re taking a different path: how inbound marketing can make your company be better at what it already does. Here are five ways that the principles of inbound marketing can lead to a more innovative, responsive company: 1. You’ll Get More […]

Posted In: B2B Marketing Agency

Inbound Marketing - An Overview for Manufacturers

Whether you manufacture big pieces of machinery or tiny widgets, there are people who are interested in how the things you make get made. Inbound marketing is a powerful tool for manufacturers to use to tell their story. It may not be everybody. But that’s just like life. If you’re at a party, and try […]

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