The way people search is changing. Knowing your website rankings on AI platforms like ChatGPT, Gemini, and Claude is now something every business owner should know. Sources show that 52% of people use large language models (LLMs) instead of or alongside Google. When your brand is missing from those results, then you are missing out on future customers.
How AI Platforms Decide What Companies To Feature
Each platform has a unique set of factors to decide which brands to feature. Some common themes include:
- Brand mentions online (think traditional backlinks + social media)
- Topic depth and authority
- Brand sentiment (good reviews)
- Clear signals of your business
- Search engine rankings
TIP: Don’t forget about SEO! 60% of the AI results are pulled from the current top 10 Google search results. These numbers increase to over 80% when using local searches or shopping results.
Website Rankings on AI Platforms Using Hubspot
Hubspot’s AEO Grader is an easy tool to determine how you are doing on 3 of the biggest AI language models (ChatGPT, Perplexity, Gemini,). To find information about your company, simply enter the following information:
- Company Name
- Location (if you’re local, be specific!)
- Product or Service (if you have multiple, focus on the theme or bread and butter product)
- Industry
After crawling these engines, you will get a report of your company’s performance across those three channels in real time. You will also get a summary of overall performance. The unique areas are broken down by brand recognition, market score, presence quality, brand sentiment, and share of voice.
SE Ranking’s AI Results Tracker
SE Ranking is a full stack SEO and AEO tool. Utilizing the AI Results Tracker, you can insert prompt information to view how often that prompt is searched, and how often your brand shows up for that search.
The overall rankings show data on your company’s mentions and links in popular AI searches and compare them with your traditional search traffic (organic).
When you insert specific prompt information you can reveal more data. Below you will see a sample prompt and the historic results on Gemini and ChatGPT.
Free AEO Audit with AEO Engine
Another place where you can evaluate your presense on AI language models is with AEO Engine’s free AEO audit report. To get this report, all you have to do is create a free user using your business email, then enter your website URL. You can also enter one competitor and see results side by side.
The results are emailed to you and list an overall score, AI Engine performance across multiple platforms, top prompts evaluated, top recommendations ranked by priority designed specifically for your website.
Tracking AI Traffic With GA4
You can also view your website traffic coming from AI platforms through GA4.
Acquisition -> Traffic Acquisition -> Source/Medium (referral)
With this data, you can review total session, engaged sessions, engagement rate, average engagement time per session, events per session, event count, and key events.
The Importance of Website Rankings on AI Platforms
Businesses who adopted AEO strategy into their marketing plan have seen a significant shift in incoming quality leads and brand visibility. According to AEO Engine:
- 9x higher conversion rate from AI traffic
- 7x traffic to online stores and ecommerce platforms
- 920% growth in all campaigns
And when 60% of all google searches are now 0-click searches with a barrier into website conversions, it is more important than ever to keep up with the modern trends.