The 5 Most Important Things That Google Looks At When Ranking Websites

December 16, 2022

Google uses a variety of factors to determine the order in which websites appear in search results. While the exact algorithm is a closely guarded secret, there are several key attributes that are known to be important in determining a website's ranking. Here are the 5 most important attributes that Google uses to rank websites:

Multi-Touch Marketing & The Buyer's Journey

December 15, 2022

Businesses often sell solutions to external problems, but customers buy solutions to internal problems. And for your business to succeed, you need to understand your potential customers' problems, so you can proceed to offer them the right solutions. The process of trying to understand your customers and their problems and responding to them with solutions is what informs the concept of the buyer's journey.

How Often Should You Blog?

December 14, 2022

There are many factors that determine how often you should be blogging in order to get the best results. In this post we’ll discuss what they are and how often you should be doing them in order to see results! Blogging is a great way to share your knowledge and grow a personal brand, but it’s also an effective marketing tool. In fact, according to Hubspot, blogging can increase website traffic by up to 304 percent, which makes it one of the best ways to generate new leads, build trust with customers and improve search engine rankings.

The 5 Daily Activities to Make LinkedIn Successful for Your Sales Prospecting

December 12, 2022

As a B2B business that has a sales team, LinkedIn can be a valuable tool for sales prospecting and connecting with potential customers in the area. LinkedIn is a professional networking platform that allows businesses to connect with other professionals, including potential customers, partners, and industry experts. By using LinkedIn for sales prospecting, a B2B business in Pennsylvania or New Jersey can reach a targeted audience of potential customers in the area and generate leads for their sales team.

Search Engine Optimization (SEO) or Google PPC. Which is a better investment?

December 11, 2022

As a B2B business owner in Pennsylvania and New Jersey, it's important to invest in marketing strategies that can help your business stand out and attract customers in a competitive market. While pay-per-click (PPC) advertising can be a useful tool for generating short-term results, investing in search engine optimization (SEO) can provide long-term benefits for your business. Here are a few reasons why focusing on SEO can be a great way to market your B2B business in Pennsylvania and New Jersey:

Are You Overwhelmed by Marketing Your Business?

December 9, 2022

Marketing your business can be a lot of work, especially when you’re trying to do it yourself. You may have the best product or service in your field, but without a strong digital marketing strategy, no one will ever know about it! That's why we're here for you.

How Long will it Take for My Website to Rank on Page 1 of Google?

November 15, 2022

Google controls over 92% of the global search engine market, which is why ranking on it is a big deal for businesses. Do you know how Google finds your page? Googlebot, a kind of software program, moves through billions of webpages to gather and catalogue information. These pages are then added to the Google index.

Year: 2022