A Case Study

How IQnection Helped Improve Search Engine Clicks by 125% for Doosan Robotics

Doosan Robotics approached IQnection about expanding their visibility online and gaining more sales-qualified leads (SQLs). After several discussions to identify their target demographics, competitors, unique selling propositions, and key goals, IQnection determined the best course of action was an aggressive SEO plan, followed by a phase 2; a comprehensive lead nurturing campaign.

Company Overview

Doosan Robotics is an esteemed Korean-based manufacturer of traditional and AI-enabled collaborative robots. Doosan Group has a foundation of 130-years of developing clean energy, smart machines, and advanced materials to improve human life, which made the addition of Doosan Robotics in 2015 a natural fit.

Common applications for their robotic arms include cobot solutions like palletizing, robotic welding, machine tending, and material handling. They serve a variety of industries throughout the world, but contacted our team to grow website traffic in their key markets: South Korea, the United States, and Germany.

Getting More Website Traffic Through SEO

The plan was to approach SEO holistically prioritizing all areas including on-page, off-page, and technical SEO. These aspects can be defined as:

On-page SEO

Brings together keyword research, content quality, meta data (including titles, descriptions, and tags), and internal linking.

Off-page SEO

Primarily focuses on backlink health and brand mentions online. This aspect of SEO is particularly important with the increase of AI Overviews and the rise of LLM search engines.

Technical SEO

Focusing on website health, technical SEO targets website load speed, mobile-friendliness, crawlability and indexing, and security.

SEO Onboarding Tasks

Onboarding consisted of priority tasks in each of the areas of SEO. For on-page content, determining the highest value keywords by balancing monthly search volume and keyword difficulty. A monthly schedule of content focused on topical authority blogs was discussed and approved for production and structured internal link tree developed for page hierarchy within the site to be implemented in subsequent months.

Off-page SEO primarily focused on the borrowed authority from credible websites and the removal of toxic backlinks. The IQnection team evaluated the backlink quality and created steps to disavow toxic links. This helped clean up the digital presence of Doosan Robotics, providing a strong foundation of borrowed website strength.

During the first few months of onboarding, IQnection ran a website health audit and determined a list of website errors, warnings, and notices that were affecting the website’s technical performance.

Additional Challenges and Considerations

SEO Results in 3 Months

Organic Search Growth Across Key Global Markets

Achieved strong organic traffic growth across priority regions including South Korea (+56%), United States (+18%), and Germany (+68%), demonstrating successful international SEO execution
Increased visibility for high-intent pages such as product lineup and training services, indicating growth in qualified, conversion-ready traffic
Validated effectiveness of localization strategy, with region-specific pages (/kr, /de, global) ranking and growing independently in their respective markets
Strengthened topical authority in robotics and AI, with multiple related pages trending upward simultaneously
Expanded organic presence across the full buyer journey, from solution discovery to product evaluation and training, supporting higher lead generation potential
Established a scalable SEO foundation, enabling continued growth across additional markets without reliance on paid media

Metrics So Far (February 1st – April 18th, 2026)

In the short time since we began our relationship, their website has received 49k active users, with organic search being the primary new user and traffic acquisition channel.
Top sources for sessions include Google (which generated the most key events of any channel), Naver, and Bing. ChatGPT also generated sessions from 501 active users, which led to 33 key events, a strong indicator that the website has visibility in AI platforms and is connecting with its target audience through AEO.

Tips to Achieve SEO Results in 3 Months

As inviting as it seems to start producing large amounts of content from day one, the best way to see SEO results in 3 months is to start with research and evaluation.