Posted In: Digital Marketing

Millennial Marketing: What You Need to Know

With more products coming to market and competition continually rising, digital marketers must innovate new ways to target their prospects and retarget their customers. That said, one group in the consumer market is more important to businesses – the millennials or generation Y. Millennials are a group of people born between 1981 and 1996 (age 25 to 40 years in 2021). There is lots of research about millennials: from how they spend to how narcissistic and entitled they are or aren't – and everything in between. Here, we're going to focus on how to market to millennials, with reference to relevant research studies drawn from reliable sources.

Posted In: General Marketing

Choosing a Digital Marketing Agency

As businesses look for innovative ways to promote their products and services, digital marketing continues to become competitive and highly dynamic. Not long ago, TV ads and billboards were the main marketing techniques in the eCommerce sector. Nowadays, everyone is crafting high-quality content to win the hearts of prospects. In fact, a recent HubSpot research found that 70% of marketers are actively investing in content marketing. But, content marketing isn't the silver bullet. Let's see what digital marketing entails.

Posted In: Common Questions , SEO Agency

Build a Successful SEO Strategy with Philadelphia SEO Services

Businesses, large and small, need to sell their products or services to generate revenue. Successful companies have amassed more customers, meaning they have a steady income stream to support the various business operations and still keep some profit.

Posted In: Uncategorized

Search Engine Marketing (SEM) Vs. SEO: What You Need to Know

More than five billion people search Google every day to research products and services before buying or to understand more about their problems, interests, news, etc. This makes search engines very important for marketing and selling products and services. Businesses, large and small, are now finding ways to appear on top of search results pages (SERPS) using two types […]

Posted In: B2B Marketing Agency , Common Questions , SEO Agency

Buyer's Journey: What it is and Why it Matters

Businesses often sell solutions to external problems, but customers buy solutions to internal problems. And for your business to succeed, you need to understand your potential customers’ problems, so you can proceed to offer them the right solutions. The process of trying to understand your customers and their problems and responding to them with solutions […]

Posted In: Web Site Design

New Site: SOCRA.org

The Society of Clinical Research Associates (SOCRA) teamed up with IQnection for a website redesign. The project was spearheaded by IQnection’s Creative Director and website development team. With IQnection’s help, SOCRA was able to ensure that their platform kept pace with the changes and demands in new technology.

Posted In: SEO Agency

Boost Traffic In 2021 with These 6 Content Strategy Tips

Have you ever left your doctor’s office with notes full of five-syllable words ending in -ostomy or -ology? When you get home you probably spent more time googling definitions than you spent with the doctor. I mean why couldn’t the doctor have just said “toe” instead of “metatarsals”? While that is obviously an extreme example […]

Posted In: Backlinks , Common Questions , SEO Agency

Understanding Website Traffic

One of the main goals of marketing efforts is to increase traffic to websites. More website traffic means more relevance to google and, more importantly, an increase in conversions or sales. But what exactly is traffic? Why does it matter and how do you get more of it? Let’s dive in…

Posted In: Uncategorized

How to Give Your Brand a Boost on Facebook

Do you ever get on Facebook scroll down about 10 posts on your feed and all you see is nonsense? If your feed is anything like mine then it’s full of creepy ads from products you viewed a week ago, pictures from your friend who moved across the country, and weird comments from your Great […]

Posted In: Common Questions , SEO Agency

Ask the SEO: "How Will I Measure SEO Success?"

When you make an investment, for example buying stocks, you pay attention to certain metrics to make sure that you’re money has been well spent. You probably keep an eye on the index, an ear to the ground for industry news, and check-in with your broker. It makes sense, then, that’d you’d do the same […]

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Category: Solution

Millennial Marketing: What You Need to Know

Choosing a Digital Marketing Agency

Build a Successful SEO Strategy with Philadelphia SEO Services

Search Engine Marketing (SEM) Vs. SEO: What You Need to Know

Buyer's Journey: What it is and Why it Matters

New Site: SOCRA.org

Boost Traffic In 2021 with These 6 Content Strategy Tips

Understanding Website Traffic

How to Give Your Brand a Boost on Facebook

Ask the SEO: "How Will I Measure SEO Success?"

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