When creating a website for a manufacturer, there are a number of essential elements that the web developer should include. This blog will discuss what core functionality to include, as well as a specific list of pages manufacturers should include in their website redesign.
Product Catalogs
A well-organized product catalog is essential for showcasing your products and making it easy for potential customers to find what they’re looking for. Consider organizing your products by category, featuring high-quality product images, and providing detailed product descriptions and specifications.
E-commerce Functionality
If you’re looking to sell your products directly through your website, it’s important to have robust e-commerce functionality in place. This includes features like a shopping cart, payment gateway, and secure checkout process.
Company “Why Choose Us” Information
A “Why Choose Us” or “About” page builds trust. Make sure to include detailed information about your company, including your mission, vision, and values. This can help potential customers understand your business and what sets you apart from your competitors.
“Contact Us”
Of all pages manufacturers should include on their website, this may be the most important. It’s the key to conversions!
Make it easy for potential customers to get in touch with you by including your contact information, such as your phone number, email address, and physical address.
Social Media Integration
Integrating your website with your social media accounts can help to increase your online presence and reach. Consider adding social media buttons or feeds to your website.
Blogs
A blog or news section can be a great way to share updates, industry news, and other valuable information with your audience. This can help to establish your business as a thought leader and attract potential customers.
Home Page
The homepage is the first page that visitors to your website will see. It should clearly explain what your business does and what products or services you offer.
Landing Pages
A page that is designed to encourage visitors to take a specific action, like downloading an e-book, or filling out a form. It’s important to include clear, compelling CTAs throughout your website.
FAQ (frequently asked questions) Page
An FAQ page can help to address common questions and concerns that potential customers may have about your business and products.
Case Studies
Sharing case studies of successful projects or products can help to demonstrate the value of your business and products to potential customers.
Service Areas
If your business serves specific geographic regions, it can be helpful to include a page that lists the areas you serve.
By including these essential pages and elements, a manufacturer can create a comprehensive and effective website that showcases their products and services and helps to attract potential customers.
