Do you know the difference between a tactic and a strategy? Lots of people use the two terms interchangeably. But it’s important to know they’re two distinct approaches, and the one you choose for any given situation can be the difference between successful websites and ones that are poor performers.
Last week the Department of Justice, in combination with eleven state Attorney Generals, moved forward with their antitrust lawsuit against Google.
Google controls over 80% of searches on desktop and 95% on mobile – should you be worried?
Do you ever get on Facebook scroll down about 10 posts on your feed and all you see is nonsense?
If your feed is anything like mine then it’s full of creepy ads from products you viewed a week ago, pictures from your friend who moved across the country, and weird comments from your Great Aunt Mildred.
But then there’s the good stuff.
A notice about a sale from your favorite brand, a video of your baby niece’s first steps, a cute baby goat, and an upcoming online pet adoption runway show from your local SPCA.
According to HubSpot, Facebook is the primary distribution channel for content for 2020. How do you keep your brand above the noise and make a meaningful impact?
And, how do you create content that people actually watch?
One of the main goals of marketing efforts is to increase traffic to websites. More website traffic means more relevance to google and, more importantly, an increase in conversions or sales.
But what exactly is traffic? Why does it matter and how do you get more of it?
Let’s dive in…
Imagine yourself as a first-time visitor to your company’s website. How would you describe the digital impression it makes? If you’re like many Philadelphia businesses, words like “outdated,” “confusing,” or “frustrating” might come to mind, even if they don’t accurately represent your company or its values. Now, imagine what an actual visitor might think when they land on your site for the first time. Without the benefit of familiarity and experience with your company, they won’t know there’s more than meets the eye.
Marketing has evolved and has constantly moved from being business-centric to customer-centric. Modern marketers now focus on what the customer cares about and not what they want to sell to the customer.
But, how do you do that?
Businesses often sell solutions to external problems, but customers buy solutions to internal problems. And for your business to succeed, you need to understand your potential customers’ problems, so you can proceed to offer them the right solutions.
The process of trying to understand your customers and their problems and responding to them with solutions is what informs the concept of the buyer’s journey.
With more products coming to market and competition continually rising, digital marketers must innovate new ways to target their prospects and retarget their customers. That said, one group in the consumer market is more important to businesses – the millennials or generation Y.
Millennials are a group of people born between 1981 and 1996 (age 25 to 40 years in 2021). There is lots of research about millennials: from how they spend to how narcissistic and entitled they are or aren’t – and everything in between. Here, we’re going to focus on how to market to millennials, with reference to relevant research studies drawn from reliable sources.