Posted In: B2B Marketing Agency

What is the Marketing Funnel?

We started this blog a little under eight years ago, and you may have noticed there are a couple of terms we’ve used from time to time: “marketing funnel” and “sales funnel.”

Posted In: B2B Marketing Agency

5 Types of Email Marketing Your Manufacturing Company Needs

How many people in the world use email? More than the number of people living in China and India – the world’s two most populous countries – combined. That gives businesses 2.5 billion reasons to consider email as a marketing tool. In order to save time and space, we’ll just focus on six reasons:

Posted In: Social Media Marketing Agency

The Relevance of Social Media to Your Business

Here’s an experiment: Think of the three businesses closest to where you are, and search for them online. How many of them had a social media presence? These days, a business without a Facebook or Twitter account is the exception, not the rule. But there are far better arguments for being on social media than […]

Posted In: Common Questions

[VIDEO] What Is The Gap Sales Process?

One marketing pain point that appears consistent across industries is that sales teams are not very effective at closing the leads that inbound marketing generates. In a typically sales environment, a sales person will often try to uncover three main things from a prospect: Need, Authority & Budget.

Posted In: B2B Marketing Agency

What Are The Best B2B Email Marketing Practices?

The last time we talked about email marketing, we threw out a pretty big number: 2.5 billion, or the number of people around the world using email. Here’s another big number: 4300% That’s the average return on investment businesses see from doing email marketing, according to Experian. It’s one of several reasons you should consider […]

Posted In: B2B Marketing Agency

Evergreen Content Vs Timely Topics: What Should You Focus On?

For journalists, so-called “evergreen” stories can be a life-saver on a slow news day. These are stories that a reporter can dip into at any time: the intersection that’s a constant traffic head-ache, a profile of someone with an unusual hobby, or a long-unresolved mystery.

Posted In: Web Site Design

[VIDEO] The 5 Most Important Things to Include in Your Website Redesign

Are you thinking about redesigning your website? Just like with any renovation, it’s not something you should do without planning. Before you begin your redesign, make sure it will include these five crucial components.

Posted In: B2B Marketing Agency

5 Reasons You Need to Outsource Your Marketing

No one is good at everything. Sure, every so often, a renaissance man will come along: Benjamin Franklin or Leonardo da Vinci. But for the most part, we must content ourselves with being good at just a handful of things. And while you’ve spent years or even decades mastering what it takes to make your […]

Posted In: Web Site Design

Words and Pictures: How to Align Copy and Visuals

Visual elements mixed with words can help make your story come alive. “Excuse me; but as a geologist, you would rather study a book, some special work on the subject and not a drawing.” “The drawing shows me at one glance what might be spread over ten pages in a book.” – Ivan Turgenev, Fathers […]

Posted In: B2B Marketing Agency

A Study of Case Studies: 5 Ways to Write a Great One

We’ve spent a lot of time on this blog over the years telling you how blogging can establish your expertise in your chosen field. Today we’re going to move up the content creation ladder to talk about case studies. If writing a blog is like sharing a recipe, then writing a case study is like […]

Category: B2B Marketing Agency

What is the Marketing Funnel?

5 Types of Email Marketing Your Manufacturing Company Needs

The Relevance of Social Media to Your Business

[VIDEO] What Is The Gap Sales Process?

What Are The Best B2B Email Marketing Practices?

Evergreen Content Vs Timely Topics: What Should You Focus On?

[VIDEO] The 5 Most Important Things to Include in Your Website Redesign

5 Reasons You Need to Outsource Your Marketing

Words and Pictures: How to Align Copy and Visuals

A Study of Case Studies: 5 Ways to Write a Great One

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