Category: Brand Story Telling

What is a Marketing Plan & Why Business Owners Need to Have One!

A marketing planning session is a key meeting in which a company's marketing team and leadership come together to strategize and plan the marketing efforts for the upcoming year. This session is an opportunity for the team to review the current state of the company's marketing efforts, set specific goals for the year, and create a plan for how to achieve those goals.

Read More

The Importance of Building a Strong Brand for your Manufacturing Business.

Your brand is the face of your company and it's what sets you apart from the competition. It's what customers remember and what they associate with your products and services. A strong brand can help you attract new customers, retain existing ones, and increase your company's overall value. So, how do you go about building a strong brand for your manufacturing business? Here are some tips to help you get started:

Read More

How Often Should You Blog?

There are many factors that determine how often you should be blogging in order to get the best results. In this post we’ll discuss what they are and how often you should be doing them in order to see results! Blogging is a great way to share your knowledge and grow a personal brand, but it’s also an effective marketing tool. In fact, according to Hubspot, blogging can increase website traffic by up to 304 percent, which makes it one of the best ways to generate new leads, build trust with customers and improve search engine rankings.

Read More

Boost Traffic In 2023: 6 Content Tips For Your Website

Have you ever left your doctor’s office with notes full of five-syllable words ending in -ostomy or -ology? When you get home you probably spent more time googling definitions than you spent with the doctor. I mean why couldn’t the doctor have just said “toe” instead of “metatarsals”? While that is obviously an extreme example - I imagine most doctors say “toe”, it illustrates my point. Is your business a "metatarsal" or "toe" kind of business? More importantly: Is your website more complicated than it needs to be?

Read More