An Inbound Approach to Webpage Design

August 3, 2016

At IQnection, our digital marketing team spends each day focused on one goal: getting people to our clients’ websites. That means researching who the client’s audience is, creating great content that speaks to their customers and potential customers, making sure that content is filled with the right keywords for search engine optimization purposes, and promoting […]

Converting Website Visitors to Leads: Studying The Conversion Pathway

July 27, 2016

“A fly on the wall…” People use that phrase to imagine themselves witnessing or overhearing something interesting or valuable: “I’d love to have been a fly on the wall during that conversation.” We can do a lot at IQnection, but we don’t have super fly powers. What we do have is the ability –thanks to special […]

4 Reasons Why Your Content Marketing is Falling Short

July 13, 2016

More than three quarters of all business-to-consumer marketers use content marketing to promote their companies. With business-to-business companies, the figure is even higher, close to 90 percent. So if you’re reading this, there’s a good chance your business is using content marketing. But are you using it successfully? Many of the companies that have embraced […]

Lots of No Shows at Your Event? We Have the Solution

July 7, 2016

Think about the times you’ve seen a great speaker: they were funny, they were engaging, they taught you a new way to look at the world. It’s frustrating, then, to engage the services of a great speaker for an event that only a handful of people attend. That’s why we’re going to talk today about […]

Your Inbound Marketing Summer Reading List

June 29, 2016

It seems like every year, one book becomes the summer’s “beach book,” the thing it seems like everyone is reading as they relax on the sand. A few years ago, it was Gone Girl. Then The Girl on the Train. This year, we’re hearing a lot of buzz about a novel called The Girls. (There […]

IQnection Receives Hubspot’s Gold Partner Recognition

June 15, 2016

From the Oscars to the Olympics to the little stars your teacher stuck on your tests, the color gold signifies one thing: “You’re among the best at what you do.” That’s why IQnection is proud to announce that Hubspot – a world leader in inbound marketing and sales automation – has named us a Gold […]

Is Inbound Marketing Right For Your Business?

June 1, 2016

As we write this, there are 323,492,252 people in the United States, according to the Census Bureau’s population clock. Nearly all of those people are on the national Do Not Call Registry. Why do we mention this? Because when marketing experts talk about marketing, the Do Not Call list is something they point to illustrate […]

3 Big Benefits To Inbound Marketing

May 25, 2016

It’s nice when something has more than one benefit. A glass of orange juice gives us vitamin C, and it tastes good. When we give clothes to a clothing drive, we’re helping those in need, but also clearing out some space in our closets. And so it goes with the practice of inbound marketing, which […]

Promoting The Value Proposition Of Your Business

May 18, 2016

It’s nice to hear “You’re the best” from a friend or loved one. But when you’re considering doing business with a company, you don’t want to hear them say “We’re the best.” Sure, some companies tell you what they’re the best at doing. We have the fastest network, voted the safest car, etc. But simply […]

Procurement Professionals Are Migrating To Online Resources

May 11, 2016

Imagine you’re in the marketplace in some long ago city. Instead of selling whatever high-tech product or process that you sell now, you’re selling fruit. People from all over the world are in the marketplace, everyone vying for their business. If this doesn’t sound all that different from the internet, well, you’re on the right […]

Year: 2016