How To Create a Compelling Call to Action

December 14, 2016

Call to action. It’s a pretty dynamic phrase, isn’t it? In the marketing world, a call to action (CTA) refers to the section of a landing page that asks visitors to take the next step. It’s a basic inbound marketing practice that nonetheless conjures up images of trumpets sounding and the cavalry riding to the […]

Blog Maximization: Getting the Most Traction When You Post

November 9, 2016

We believe in the value of blogging. If we didn’t, this post wouldn’t be here. Blogging is an important piece of your inbound marketing content strategy, but it’s not enough to just write a post and expect business to start rolling in. There are steps you can take to make sure the customers you want […]

An Entrepreneur’s Guide to Business Growth - PART 3

October 26, 2016

Part 3 – Business Development Over the past few weeks, we’ve looked at how you can use inbound marketing tactics to help a new business grow. We outlined the steps you could take to implement an inbound marketing plan, and we looked at ways to launch your sales strategy. Today we’ll conclude by exploring some […]

A Guidebook To Business Growth With Inbound Sales Strategy - PART 2

October 13, 2016

Part 2 – Building an Inbound Sales Strategy Today we’re going to continue our guide for entrepreneurs trying to build their businesses. Our first installment talked about creating a marketing strategy. In this section, we’ll focus on sales. In an ideal world, you’d launch your new business with the ability to hire a veteran salesperson […]

An Entrepreneur’s Guidebook to Business Growth - PART 1

September 28, 2016

Part 1 – Creating an Inbound Marketing Plan Let’s say you want to start your own business. We’re big baked goods fans here at IQnection, so we’ll use cookies as an example. And in this illustration, you make really superb cookies. They’re so good in fact that when people taste these cookies, they say “You […]

Matching Content to Your Buyer Personas

September 21, 2016

We’ve talked quite a bit on this blog about the idea of buyer personas. And with good reason: crafting a buyer persona is how you know who your audience is, and knowing your audience is crucial to inbound marketing. A buyer persona is your version of your dream customer. You build them by conducting market […]

What is Inbound Marketing Web Design?

September 14, 2016

The internet has been around long enough that we’ve come to think of websites from its early days the way we think of our parents’ basements from the 1970s: We picture the wood paneling, and we cringe. Inbound marketing’s goal is to get a prospect’s attention and bring them to your website. But a clunky […]

Buyer Personas, Customer Segments, and Why You Need Both

September 7, 2016

We’ve talked a number of times in this space about the value of buyer personas. Today we’re going to discuss a different concept: customer segmentation. We’ll take a look at how customer segments differ from buyer personas, and why it’s important to involve both in your marketing strategy.

Do You Have A Marketing Strategy?

August 31, 2016

We’re nearly three-quarters of the way through 2016. As you and your company turn your attention to the fourth quarter, it’s a good time to look at what marketing efforts have worked and which ones have fallen flat. The last months of the year can be the right time to focus on the initiatives that […]

How SEO and Inbound Marketing Work Together

August 10, 2016

It’s a question we hear every so often: “Inbound marketing? Is that anything like SEO?” Well…yes and no. The two concepts aren’t interchangeable. However, it’s fair to say that SEO – industry jargon for “search engine optimization” – is a major component of inbound marketing. SEO and inbound work together to drive user engagement with […]

Year: 2016