Tag: Social Media

7 Types of Company Culture Posts to Grow Your Manufacturing Team

In 2024, Manufacturers expect employment to grow by 2% to aid in the management of increased demand and ongoing supply chain disruptions. Hiring the right manufacturing employees can be a difficult task, especially for business owners who already have a full plate. 

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Hiring Top Talent in B2B Manufacturing

According to an October 2023 study, 77% of employers are not able to fill job vacancies. Hiring top talent is a crucial aspect of any business, and B2B manufacturing is no exception. In today’s competitive job market, it’s essential to have a solid hiring strategy in place to attract the best candidates. In this blog, […]

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Posted In: Digital Marketing

B2B Marketing Missteps on the Naughty List

The holiday season is upon us, and while many are busy decking the halls and singing carols, it’s also an excellent time for business-to-business (B2B) marketers to reflect on this year’s campaign decisions. But instead of a merry recap, let’s jingle all the way through the marketing missteps that made it onto our marketing team’s […]

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The Best Ecommerce Marketing Strategies to Empty Your Warehouse for the New Year

As we approach the New Year, we hear from many ecommerce businesses facing a common challenge: how to clear out the old inventory to make room for the new. With the right marketing strategies, you can achieve this goal and set the stage for a prosperous year ahead. In this post, we’ll explore our best […]

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Posted In: Email Marketing

How to Use Email to Get More Customers

With so many ways to connect with audiences online, does email marketing still hold its ground? Absolutely – its efficacy remains unquestionable. In fact, with a potential ROI of up to $36 for every $1 spent, email marketing consistently demonstrates one of the best returns on investment in the digital domain. If your business aims […]

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A Guide to Using Social Media for Talent Recruitment

Talent recruitment is essential for growth-oriented businesses, and in the race to secure high-caliber candidates, companies are increasingly embracing digital tools that revolutionize traditional recruitment strategies. Yet, the question becomes: which tools offer the greatest effectiveness?

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The Rise of Short-Form Video Content: A Modern Thought Leadership Solution

Blending traditional strategies with modern technologies can often yield transformative results when navigating the ever-evolving digital marketing landscape. One powerful blend is when thought leadership intersects with short-form video content.

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How Influencer Marketing Works for Manufacturers

Influencer marketing has emerged as a powerful digital marketing strategy that enables companies to harness the popularity and reach of online personalities to promote their brand, products, or services.

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10 Social Media Trends Shaping the Manufacturing Industry

As social media evolves at the speed of light, we’re witnessing its transformative impact on the manufacturing industry, revealing unprecedented opportunities for engagement, customer support, and expansive marketing reach.

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How to Convert a Social Media Crisis into an Opportunity

In today’s digital age, a crisis can arise unexpectedly and escalate quickly on social media, even if you’re a manufacturer with limited social media activity. These crises can damage your brand’s reputation and undercut your bottom line, but not if you handle them with care.

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