Posted In: Marketing for Manufacturers

Cost-Effective Strategies for Manufacturers

Manufacturers often face tight budgets and the need to maximize their marketing ROI. By leveraging cost-effective strategies for manufacturers tailored to different stages of the marketing funnel, companies can efficiently attract, engage, and convert potential customers. Here are some of the most effective tactics, backed by data, to optimize your marketing efforts.

Posted In: B2B Marketing Agency , Digital Marketing , Marketing for Manufacturers , Uncategorized , Web Development , Web Site Design , Website Redesign

Client Spotlight: Armstrong Chemtec

Armstrong Chemtec's refreshed online presence is a testament to IQnection’s excellence and proficiency in creating websites for manufacturers and engineers. By leveraging IQnection's skills in website design and SEO optimization for manufacturers, Armstrong’s website serves as a gateway to their unparalleled expertise and global reach.

Posted In: Brand Story Telling , Social Media Marketing Agency , workforce development

Hiring Top Talent in B2B Manufacturing

According to an October 2023 study, 77% of employers are not able to fill job vacancies. Hiring top talent is a crucial aspect of any business, and B2B manufacturing is no exception. In today’s competitive job market, it’s essential to have a solid hiring strategy in place to attract the best candidates. In this blog, […]

Posted In: Digital Marketing

B2B Marketing Missteps on the Naughty List

The holiday season is upon us, and while many are busy decking the halls and singing carols, it’s also an excellent time for business-to-business (B2B) marketers to reflect on this year’s campaign decisions. But instead of a merry recap, let’s jingle all the way through the marketing missteps that made it onto our marketing team’s […]

Posted In: ecommerce , Marketing for Manufacturers , Web Development

The Best Ecommerce Marketing Strategies to Empty Your Warehouse for the New Year

As we approach the New Year, we hear from many ecommerce businesses facing a common challenge: how to clear out the old inventory to make room for the new. With the right marketing strategies, you can achieve this goal and set the stage for a prosperous year ahead. In this post, we’ll explore our best […]

Posted In: Digital Marketing

15 Digital Marketing Toys and Tools for Your Holiday Wishlist

As the holiday season approaches, it’s the perfect time to start thinking about your company’s digital marketing strategy for the New Year. When digital trends are ever-shifting, staying ahead of the curve is crucial for driving engagement, leads, and sales. In this post, we’re sharing a sleigh full of exciting digital marketing tools, widgets, and […]

Posted In: Brand Story Telling , Digital Marketing , Marketing for Manufacturers

American Heroes: Spotlight on Veterans in US Manufacturing

Each Veterans Day, we are reminded of the sacrifices countless individuals make to serve our nation. While many narratives emphasize their active-duty roles, there’s a lesser-known story: the incredible impact veterans make in our economy, specifically in the American manufacturing sector. This article honors these veterans, highlighting their invaluable contributions and the potential they bring […]

Posted In: Growth Driven Design , Solution , Web Development , Web Site Design , Website Redesign

How to Choose the Right Web Design Strategy for Your Business

Has your website lost its spark? Maybe it’s not delivering the expected results or has strayed from the core of your company’s brand identity. If these concerns are niggling at you, a web design overhaul could be just the rejuvenation your site needs.

Posted In: Growth Driven Design , Solution , Uncategorized , Web Site Design

A Step-by-Step Guide to Growth-Driven Design

Growth-driven design (GDD) has emerged as a powerful web design methodology centered on continuous improvement instead of the traditional one-time, static approach that can be expensive and time-consuming. By following the three key steps of GDD—website strategy, launch pad, and continuous improvement—you can create an ever-evolving website that delivers superior user experiences and drives sustainable […]

Posted In: B2B Marketing Agency , Marketing for Manufacturers

How Automated A/B Testing Boosts Your Conversion Rate

Innovation isn’t born out of nothing; it comes from the dedicated efforts of curious minds. In the world of digital marketing, curiosity has led to the practice of A/B testing. A/B testing is the ultimate way to test your marketing materials with minimal risk!

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