You can track the success of a campaign to an email by measuring its open rate, click-through rate, bounce rate, unsubscribes, and spam complaints
Here is an example of how to recover sales through an abandoned cart email series. Remind your subscriber that he/she has left certain items in the cart. Send him/her a discount coupon to apply at checkout. Build a sense of urgency by informing the customer that the cart will expire soon.
It allows us to test two separate versions of an email by sending them to a small group of your target audience. We check the results and based on users’ responses, we send the remaining emails to other target users.
We personalize emails by following a few important steps. We mention the name of the subscriber in the subject line of the email to grab his/her attention. We use the location of the subscriber to promote sales or events nearby. We also send customized product recommendations as per past purchases.
We work at growing email lists by adding a sign-up form that takes the user to your website. The visitors can subscribe in return for tips, newsletters, eBooks, and more. Alternatively, we drive sign-ups through social media. Links can be shared to your social media opt-in page or a Sign-Up button can be added to your Facebook page to let your followers join the email list.
Our email marketing experts use some of the best email automation tools. These include HubSpot, BigCommerce, and SharpSpring. If you have a preference, you can mention the same.