Informational, educational (like tutorials and product demos) and promotional content, FAQs, newsletters, press releases, product feature updates, announcements like webinars, special offers, popular articles, and blog posts can be incorporated into an email marketing workflow.
It’s an example of an automated linear email workflow to send information to a contact group on a set schedule and has minimal marketing personalization. This kind of workflow is helpful for outreach campaigns that slowly introduce new leads to your business. You can opt for it to send an email to a recent addition to your lead database.
It sends targeted emails on a highly strategized schedule based on a contact’s relevant preferences and interests at a given stage of his/her journey. You can trigger this workflow based on a content download, web form submission, or other specific user actions.
These are a new contact added to a list for a newsletter or a blog, form submissions, clicks, content downloads, page visits, brand interaction frequency (or none after a certain point), email opens, purchases, opt-ins, page visits, transaction-type events, content tags based on user actions, sales and support team contact, and milestones like birthdays and anniversaries.
These are emails sent, email open rates, click-through rates, conversion rates, unsubscribe/subscribe rates, average order value, retention rates, total contacts enrolled in the workflow, active contacts in the workflow, and total contacts who completed it
These are to welcome subscribers, onboard customers, give news about special deals, encourage one for a free trial/ sign-up, renew an expired subscription, nurture leads, nurture lost opportunities, and more.