The Revolution: Website Design in Philadelphia

Born of the freedom and independence spurred by the American Revolution, our nation was founded on the principles of life, liberty, and the pursuit of happiness. As the seat of this influential historical milestone, Philadelphia remains a hub for revolutionaries seeking dramatically new ways to achieve goals and fulfill dreams. It’s home to innovators, leaders, and visionaries spanning virtually every industry – including website design.

How Does Social Media Impact Your SEO?

Social Media feels like it’s everywhere.

And it is!

It’s assumed that, if you have a business, you should have some sort of social media profile.

But, why?

Duplicate Content and Canonicalization – Oh my!

What is duplicate content and why does it matter? And what the heck is canonicalization?

In the latest episode of Search Off the Record, John Mueller, Search Relations Lead, Martin Splitt, Developer Advocate, and Gary Illeys, Search Advocate, discuss Canonicalization and Duplicate Content.

The Ultimate Guide to User Intent and SEO

Are you ready for the future of SEO, where keywords are only part of the equation? Optimizing for user intent is the newest human-centered strategy for ranking content in Google search results.

How to Optimize Blog Content for SEO

Optimizing content for SEO can be confusing! Let’s break down 5 easy things you can do today that will help you rank better in search results.

How to Give Your Brand a Boost on Facebook

Do you ever get on Facebook scroll down about 10 posts on your feed and all you see is nonsense?

If your feed is anything like mine then it’s full of creepy ads from products you viewed a week ago, pictures from your friend who moved across the country, and weird comments from your Great Aunt Mildred.

But then there’s the good stuff.

A notice about a sale from your favorite brand, a video of your baby niece’s first steps, a cute baby goat, and an upcoming online pet adoption runway show from your local SPCA.

According to HubSpot, Facebook is the primary distribution channel for content for 2020. How do you keep your brand above the noise and make a meaningful impact?

And, how do you create content that people actually watch?

Why CX is key to your SEO Success

SEO is no longer just about adding header tags and schema. Since Bill Gates famously quipped “Content is King” in 1996, search has, across the board, pivoted to creating a flawless customer experience.

From Google’s continuous algorithm updates, like EAT, BERT, and passage indexation, it’s obvious that experiential search is the new king.

By incorporating customer experience in your SEO strategy you’ll be able to stay ahead of the latest updates and tap into a strategy that your competitors aren’t using.

Boost Traffic In 2021 with These 6 Content Strategy Tips

Have you ever left your doctor’s office with notes full of five-syllable words ending in -ostomy or -ology? When you get home you probably spent more time googling definitions than you spent with the doctor.

I mean why couldn’t the doctor have just said “toe” instead of “metatarsals”?

While that is obviously an extreme example – I imagine most doctors say “toe”, it illustrates my point. Is your business a “metatarsal” or “toe” kind of business?

More importantly: Is your website more complicated than it needs to be?