Imagine yourself as a first-time visitor to your company’s website. How would you describe the digital impression it makes? If you’re like many Philadelphia businesses, words like “outdated,” “confusing,” or “frustrating” might come to mind, even if they don’t accurately represent your company or its values. Now, imagine what an actual visitor might think when they land on your site for the first time. Without the benefit of familiarity and experience with your company, they won’t know there’s more than meets the eye. Continue reading “Philadelphia, What Does Your Website Design Say About You?” »
With over 30 years of experience, NDT Supply is an industry leader in providing quality and cost-effective non-destructive testing (NDT) supplies and equipment to technicians and engineers. Industrial teams rely on these critical products for identifying material conditions and flaws that could prevent plane crashes, reactor failures, train derailments, pipeline bursts, and other catastrophic events.
Continue reading “ECommerce Website Design Project Spotlight: NDT Supply” »
Born of the freedom and independence spurred by the American Revolution, our nation was founded on the principles of life, liberty, and the pursuit of happiness. As the seat of this influential historical milestone, Philadelphia remains a hub for revolutionaries seeking dramatically new ways to achieve goals and fulfill dreams. It’s home to innovators, leaders, and visionaries spanning virtually every industry – including website design. Continue reading “The Revolution: Website Design in Philadelphia” »
Website design projects can be a challenge to navigate and mistakes can extend the process or sour businesses on the idea of keeping their website current. How can you avoid the pitfalls of a website design project gone bad? Continue reading “How to Plan a Web Design Project” »
Are you thinking about redesigning your website? Just like with any renovation, it's not something you should do without planning.
Before you begin your redesign, make sure it will include these five crucial components. Continue reading “[VIDEO] The 5 Most Important Things to Include in Your Website Redesign” »
Visual elements mixed with words can help make your story come alive.
"Excuse me; but as a geologist, you would rather study a book, some special work on the subject and not a drawing."
"The drawing shows me at one glance what might be spread over ten pages in a book."
- Ivan Turgenev, Fathers and Sons
Why are we beginning this week’s blog post with a quote from a Russian novel from 1861? Because it seemed a more elegant way than resorting to “a picture is worth a thousand words.” Continue reading “Words and Pictures: How to Align Copy and Visuals” »
The internet has been around long enough that we’ve come to think of websites from its early days the way we think of our parents’ basements from the 1970s: We picture the wood paneling, and we cringe.
Inbound marketing’s goal is to get a prospect’s attention and bring them to your website. But a clunky late ‘90s-style website may have the opposite effect, chasing potential customers away from a business. It may be that the site just isn’t aesthetically pleasing, or it may just be too busy. Continue reading “What is Inbound Marketing Web Design?” »
At IQnection, our digital marketing team spends each day focused on one goal: getting people to our clients’ websites.
That means researching who the client’s audience is, creating great content that speaks to their customers and potential customers, making sure that content is filled with the right keywords for search engine optimization purposes, and promoting it on social media. Continue reading “An Inbound Approach to Webpage Design” »
They called it “Mobilegeddon.”
It was the name given to Google’s algorithm update in 2015 that favored sites in mobile search that had incorporated responsive design, ranking them ahead of sites that hadn’t made the switch.
Consider this “Son of Mobilegeddon”: Google says on its Webster Blog that it is “rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.” Continue reading “Why You Need a Responsive Website. Now” »
In many organizations, knowing when to pursue a specific lead comes down to spending a huge amount of time checking in on leads, emailing, calling, and having a sense of intuition regarding when a particular lead deserves attention.
Sales reps are expected to turn leads into customers by being in tune with their database or territory. This approach works to some extent, but it’s hugely inefficient, and it’s becoming much less effective in a world where potential buyers do most of their research online before ever engaging a salesperson. Continue reading “5 Ways To Convert Website Traffic Into Leads” »