Words and Pictures: How to Align Copy and Visuals

Visual elements mixed with words can help make your story come alive. 

"Excuse me; but as a geologist, you would rather study a book, some special work on the subject and not a drawing."

"The drawing shows me at one glance what might be spread over ten pages in a book."
- Ivan Turgenev, Fathers and Sons

Why are we beginning this week’s blog post with a quote from a Russian novel from 1861? Because it seemed a more elegant way than resorting to “a picture is worth a thousand words.” Continue reading “Words and Pictures: How to Align Copy and Visuals” »

What is Inbound Marketing Web Design?

The internet has been around long enough that we’ve come to think of websites from its early days the way we think of our parents’ basements from the 1970s: We picture the wood paneling, and we cringe.

Inbound marketing’s goal is to get a prospect’s attention and bring them to your website. But a clunky late ‘90s-style website may have the opposite effect, chasing potential customers away from a business. It may be that the site just isn’t aesthetically pleasing, or it may just be too busy. Continue reading “What is Inbound Marketing Web Design?” »

An Inbound Approach to Webpage Design

At IQnection, our digital marketing team spends each day focused on one goal: getting people to our clients’ websites.

That means researching who the client’s audience is, creating great content that speaks to their customers and potential customers, making sure that content is filled with the right keywords for search engine optimization purposes, and promoting it on social media. Continue reading “An Inbound Approach to Webpage Design” »

Why You Need a Responsive Website. Now

They called it “Mobilegeddon.”

It was the name given to Google’s algorithm update in 2015 that favored sites in mobile search that had incorporated responsive design, ranking them ahead of sites that hadn’t made the switch.

Consider this “Son of Mobilegeddon”: Google says on its Webster Blog that it is “rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.” Continue reading “Why You Need a Responsive Website. Now” »

5 Ways To Convert Website Traffic Into Leads

iStock_000031751042_SmallIn many organizations, knowing when to pursue a specific lead comes down to spending a huge amount of time checking in on leads, emailing, calling, and having a sense of intuition regarding when a particular lead deserves attention.

Sales reps are expected to turn leads into customers by being in tune with their database or territory. This approach works to some extent, but it’s hugely inefficient, and it’s becoming much less effective in a world where potential buyers do most of their research online before ever engaging a salesperson. Continue reading “5 Ways To Convert Website Traffic Into Leads” »

Is Your Manufacturing Website Mobile Friendly? Google Says It Better Be

Inbound Marketing for ManufacturingIf your manufacturing website isn’t friendly to mobile users, you run the risk of not being found.

But don’t take our word for it. Ask Google.

Earlier this year, Google announced that it would start giving more emphasis to a website’s mobile-friendliness as a ranking signal.

“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps,” Google said on its Webmaster Central blog in February.

In April, it made this change official.

Continue reading “Is Your Manufacturing Website Mobile Friendly? Google Says It Better Be” »

Do I Need A Website or A Marketing Program?

iStock_000038564992_SmallYou've got a new business, and it's time to build your website.

Here’s the question you need to ask yourself: Do I need website or a marketing program?

The answer: You need both, and they're not mutually exclusive.

Obviously, at this point every business needs a website. But your website isn't just a pretty face. It's part of your marketing program.

Your website should serve as the hub of all your online marketing: blog posts, articles, videos, and links to your social media feeds.

More and more business-to-business marketers say they are embracing inbound marketing -- that is, creating original content that can inform or entertain their customers or potential customers -- as an alternative to traditional advertising. It’s a way of engaging in a relationship with customer online, since that’s where most of their buying decisions are now made.

Continue reading “Do I Need A Website or A Marketing Program?” »

5 Key Marketing Tools for Your Website

Content MarketingInbound marketing can be rewarding, but like anything that's rewarding, it's also a challenge, especially since it's a concept that lives in the ever-changing world of the web.

Here are five marketing techniques you'll want to make sure you're doing to stay ahead of the curve.

1. Content is King

Companies can gain a loyal following online with content marketing, that is, by creating original content that can inform or entertain their customers or potential customers.

More and more companies are embracing it as an alternative to traditional advertising, with 93 percent of business to business marketers using content marketing in 2014.

"This trend suggests that marketing to the masses through techniques like television ads and radio ads are becoming less effective," Jayson DeMers wrote in Forbes. "Instead, it’s better to concentrate on inbound marketing, by producing valuable, engaging content designed for a specific audience. "

The content marketing family has a lot of members: social media posts, blog posts and articles on the company website, e-mail blasts, white papers and newsletters.

Continue reading “5 Key Marketing Tools for Your Website” »