ECommerce Website Design Project Spotlight: NDT Supply

With over 30 years of experience, NDT Supply is an industry leader in providing quality and cost-effective non-destructive testing (NDT) supplies and equipment to technicians and engineers. Industrial teams rely on these critical products for identifying material conditions and flaws that could prevent plane crashes, reactor failures, train derailments, pipeline bursts, and other catastrophic events.

Continue reading “ECommerce Website Design Project Spotlight: NDT Supply” »

The Revolution: Website Design in Philadelphia

Firework over Independence Hall

Born of the freedom and independence spurred by the American Revolution, our nation was founded on the principles of life, liberty, and the pursuit of happiness. As the seat of this influential historical milestone, Philadelphia remains a hub for revolutionaries seeking dramatically new ways to achieve goals and fulfill dreams. It’s home to innovators, leaders, and visionaries spanning virtually every industry – including website design. Continue reading “The Revolution: Website Design in Philadelphia” »

Words and Pictures: How to Align Copy and Visuals

Visual elements mixed with words can help make your story come alive. 

"Excuse me; but as a geologist, you would rather study a book, some special work on the subject and not a drawing."

"The drawing shows me at one glance what might be spread over ten pages in a book."
- Ivan Turgenev, Fathers and Sons

Why are we beginning this week’s blog post with a quote from a Russian novel from 1861? Because it seemed a more elegant way than resorting to “a picture is worth a thousand words.” Continue reading “Words and Pictures: How to Align Copy and Visuals” »

What is Inbound Marketing Web Design?

The internet has been around long enough that we’ve come to think of websites from its early days the way we think of our parents’ basements from the 1970s: We picture the wood paneling, and we cringe.

Inbound marketing’s goal is to get a prospect’s attention and bring them to your website. But a clunky late ‘90s-style website may have the opposite effect, chasing potential customers away from a business. It may be that the site just isn’t aesthetically pleasing, or it may just be too busy. Continue reading “What is Inbound Marketing Web Design?” »

An Inbound Approach to Webpage Design

At IQnection, our digital marketing team spends each day focused on one goal: getting people to our clients’ websites.

That means researching who the client’s audience is, creating great content that speaks to their customers and potential customers, making sure that content is filled with the right keywords for search engine optimization purposes, and promoting it on social media. Continue reading “An Inbound Approach to Webpage Design” »

Why You Need a Responsive Website. Now

They called it “Mobilegeddon.”

It was the name given to Google’s algorithm update in 2015 that favored sites in mobile search that had incorporated responsive design, ranking them ahead of sites that hadn’t made the switch.

Consider this “Son of Mobilegeddon”: Google says on its Webster Blog that it is “rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.” Continue reading “Why You Need a Responsive Website. Now” »

5 Ways To Convert Website Traffic Into Leads

iStock_000031751042_SmallIn many organizations, knowing when to pursue a specific lead comes down to spending a huge amount of time checking in on leads, emailing, calling, and having a sense of intuition regarding when a particular lead deserves attention.

Sales reps are expected to turn leads into customers by being in tune with their database or territory. This approach works to some extent, but it’s hugely inefficient, and it’s becoming much less effective in a world where potential buyers do most of their research online before ever engaging a salesperson. Continue reading “5 Ways To Convert Website Traffic Into Leads” »

Is Your Manufacturing Website Mobile Friendly? Google Says It Better Be

Inbound Marketing for ManufacturingIf your manufacturing website isn’t friendly to mobile users, you run the risk of not being found.

But don’t take our word for it. Ask Google.

Earlier this year, Google announced that it would start giving more emphasis to a website’s mobile-friendliness as a ranking signal.

“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps,” Google said on its Webmaster Central blog in February.

In April, it made this change official.

Continue reading “Is Your Manufacturing Website Mobile Friendly? Google Says It Better Be” »