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Posts about Digital Marketing
Client Spotlight: Armstrong ChemtecÂ
Armstrong Chemtec's refreshed online presence is a testament to IQnection’s excellence and proficiency in creating websites for manufacturers and engineers. By leveraging IQnection's skills in website design and SEO optimization for manufacturers, Armstrong’s website serves as a gateway to their unparalleled expertise and global reach.  Â
The Digital Marketing Evolution in 2024
8 Emerging Trends Transforming Our Industry As we keep an eye on the exciting trends rolling in for 2024, it’s clear that the world of digital marketing is changing faster than ever. Driven by technological advancements and changing consumer behaviors, the New Year is set to bring new trends and challenges for us marketers. Here’s […]
B2B Marketing Missteps on the Naughty List
The holiday season is upon us, and while many are busy decking the halls and singing carols, it’s also an excellent time for business-to-business (B2B) marketers to reflect on this year’s campaign decisions. But instead of a merry recap, let’s jingle all the way through the marketing missteps that made it onto our marketing team’s […]
15 Digital Marketing Toys and Tools for Your Holiday Wishlist
As the holiday season approaches, it’s the perfect time to start thinking about your company’s digital marketing strategy for the New Year. When digital trends are ever-shifting, staying ahead of the curve is crucial for driving engagement, leads, and sales. In this post, we’re sharing a sleigh full of exciting digital marketing tools, widgets, and […]
American Heroes: Spotlight on Veterans in US Manufacturing
Each Veterans Day, we are reminded of the sacrifices countless individuals make to serve our nation. While many narratives emphasize their active-duty roles, there’s a lesser-known story: the incredible impact veterans make in our economy, specifically in the American manufacturing sector. This article honors these veterans, highlighting their invaluable contributions and the potential they bring […]
Ditch Traditional Web Design
Traditional website design is outdated and can result in a long turn around time. Growth Driven Design (GDD) is the solution.
How to Avoid a Lengthy Website Redesign
Are you grappling with the challenge of a website redesign? For many companies, the lengthy process, which often spans several months or even a year, can create an overwhelming barrier. However, a high-impact online presence is vital to staying relevant, engaging visitors, and generating sales opportunities. If you’re concerned about sinking significant time—and costs—into a […]
How to Create a Marketing Plan & Marketing Calendar
A marketing plan is a comprehensive document that outlines a company's marketing strategy for a specific period of time, usually a year. It includes information on target markets, marketing objectives, marketing tactics, and budget allocation. A marketing plan is an essential tool for any business, as it helps the company focus its limited resources on the most important opportunities and allows it to track progress and make adjustments as needed.
What is a Marketing Plan & Why Business Owners Need to Have One!
A marketing planning session is a key meeting in which a company's marketing team and leadership come together to strategize and plan the marketing efforts for the upcoming year. This session is an opportunity for the team to review the current state of the company's marketing efforts, set specific goals for the year, and create a plan for how to achieve those goals.
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