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Posts about Digital Marketing
Tips To Appear In Local Searches
If you are a small business professional working on homes (roofers, siders, landscapers, flooring experts, etc.) you want your website to appear in local searches for people in your neighborhood. In this blog we will discuss different techniques on how to appear in local searches and why it is important for your business.
What is the AI Overview?
The AI Overview is at the top of search results in Google and contains a brief summary usually referencing at least one credible source. This recent update to the Google Algorith stems from the rise of AI GPTs (Generative Pre-trained Transformers). This model can understand and generate human-like text, making AI more relevant in the […]
5 Powerful Examples of Companies Mastering Doylestown Marketing to a Local AudienceÂ
The internet has revolutionized how people discover and choose businesses. While digital advancements have made global outreach possible, consumers are increasingly turning their focus back to local businesses. In fact, 90% of Americans believe that shopping locally better supports the economy, and 65% wish they made more purchases from local companies.
Why Google Local Service Ads Are a Game-Changer for Your Business
Reach More Customers Without Breaking the Bank! Why Local Service Ads Matter Google Local Service Ads (LSAs) are revolutionizing how local businesses connect with customers. If you’re a service-based business looking to dominate your local market, LSAs should be at the top of your marketing strategy. These ads make it easier than ever to reach […]
Client Spotlight: Armstrong ChemtecÂ
Armstrong Chemtec's refreshed online presence is a testament to IQnection’s excellence and proficiency in creating websites for manufacturers and engineers. By leveraging IQnection's skills in website design and SEO optimization for manufacturers, Armstrong’s website serves as a gateway to their unparalleled expertise and global reach.  Â
The Digital Marketing Evolution in 2024
8 Emerging Trends Transforming Our Industry As we keep an eye on the exciting trends rolling in for 2024, it’s clear that the world of digital marketing is changing faster than ever. Driven by technological advancements and changing consumer behaviors, the New Year is set to bring new trends and challenges for us marketers. Here’s […]
B2B Marketing Missteps on the Naughty List
The holiday season is upon us, and while many are busy decking the halls and singing carols, it’s also an excellent time for business-to-business (B2B) marketers to reflect on this year’s campaign decisions. But instead of a merry recap, let’s jingle all the way through the marketing missteps that made it onto our marketing team’s […]
15 Digital Marketing Toys and Tools for Your Holiday Wishlist
As the holiday season approaches, it’s the perfect time to start thinking about your company’s digital marketing strategy for the New Year. When digital trends are ever-shifting, staying ahead of the curve is crucial for driving engagement, leads, and sales. In this post, we’re sharing a sleigh full of exciting digital marketing tools, widgets, and […]
American Heroes: Spotlight on Veterans in US Manufacturing
Each Veterans Day, we are reminded of the sacrifices countless individuals make to serve our nation. While many narratives emphasize their active-duty roles, there’s a lesser-known story: the incredible impact veterans make in our economy, specifically in the American manufacturing sector. This article honors these veterans, highlighting their invaluable contributions and the potential they bring […]
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