Tag: Content Marketing

A Step-by-Step Guide to Growth-Driven Design

Growth-driven design (GDD) has emerged as a powerful web design methodology centered on continuous improvement instead of the traditional one-time, static approach that can be expensive and time-consuming. By following the three key steps of GDD—website strategy, launch pad, and continuous improvement—you can create an ever-evolving website that delivers superior user experiences and drives sustainable […]

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How Automated A/B Testing Boosts Your Conversion Rate

Innovation isn’t born out of nothing; it comes from the dedicated efforts of curious minds. In the world of digital marketing, curiosity has led to the practice of A/B testing. A/B testing is the ultimate way to test your marketing materials with minimal risk!

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The Ultimate Manufacturers Guide to Building a Marketing Machine

As a manufacturing company leader, you know that keeping up with the latest digital marketing best practices is a full-time job. That's why building a marketing machine is essential for your industrial b2b business. But what exactly is a marketing machine?

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How Manufacturers Can Use Social Media as a Search Engine

With the ever-increasing importance of online presence, it's becoming more crucial for manufacturing companies to adopt effective digital marketing strategies like social media.

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Posted In: Common Questions

Why a Marketing Plan is the Foundation of a Strong Business Strategy

What do you think of when you hear the word "strategy"? Are you imagining tanks, missiles, and battleships? While these are all important elements of a military strategy, they certainly don't represent a business strategy. You might be surprised to learn that the term "strategy" in a business context is not as rigid or purely militaristic as it sounds...

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How to Create a Marketing Plan & Marketing Calendar

A marketing plan is a comprehensive document that outlines a company's marketing strategy for a specific period of time, usually a year. It includes information on target markets, marketing objectives, marketing tactics, and budget allocation. A marketing plan is an essential tool for any business, as it helps the company focus its limited resources on the most important opportunities and allows it to track progress and make adjustments as needed.

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What is a Marketing Plan & Why Business Owners Need to Have One!

A marketing planning session is a key meeting in which a company's marketing team and leadership come together to strategize and plan the marketing efforts for the upcoming year. This session is an opportunity for the team to review the current state of the company's marketing efforts, set specific goals for the year, and create a plan for how to achieve those goals.

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What are the Best Blogs to Read for the Manufacturing Industry?

As a manufacturer, staying up-to-date on industry trends and best practices is crucial for staying competitive and running a successful business. One great way to do this is by reading blogs focused on the manufacturing industry. In this article, we’ll explore some of the best blogs to read for the manufacturing industry. Industry WeekIndustry Week […]

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How Often Should You Blog?

There are many factors that determine how often you should be blogging in order to get the best results. In this post we’ll discuss what they are and how often you should be doing them in order to see results! Blogging is a great way to share your knowledge and grow a personal brand, but it’s also an effective marketing tool. In fact, according to Hubspot, blogging can increase website traffic by up to 304 percent, which makes it one of the best ways to generate new leads, build trust with customers and improve search engine rankings.

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