Posted In: Email Marketing

5 Local Email Marketing Campaign Ideas You Can Launch This Month

For small businesses, local email marketing is one of the fastest, most cost-effective ways to connect with customers right in your community. With more than 4.6 billion people using email worldwide in 2025, it’s no surprise that email continues to deliver one of the highest returns of any marketing channel. In fact, for every $1 […]

Posted In: Local , SEO Agency

SEO Strategy for Roofers to Get More Leads Online

Roofing is a competitive business in Pennsylvania. Homeowners searching for roof repair or replacement often start with Google—and if your company isn’t showing up, you’re losing valuable leads to competitors. That’s why having a strong SEO strategy for roofers is critical. At IQnection, we help contractors and home service businesses build visibility, generate leads, and […]

Posted In: Inbound Marketing

What Are the 4 Phases of Inbound Marketing?

The internet is packed with ads, pop-ups, and sales pitches, but inbound marketing flips the script. Instead of interrupting people, it draws them in like a magnet pulling metal through a maze of noise. This strategy isn’t just a single tactic; it’s a structured approach designed to guide prospects into becoming loyal customers. So, what […]

Posted In: SEO Agency

What Does a SEO Company Do?

If you’ve ever found yourself wondering what does a SEO company do, you’re not alone. As digital landscapes grow increasingly complex, businesses of all sizes are seeking partners who can demystify search engines, enhance visibility, and drive meaningful traffic. A professional SEO company doesn’t just tweak websites for algorithms. It builds long-term strategies grounded in […]

Posted In: Local , Social Media Marketing Agency

A Contractor's Social Media Guide to Get Business in the Slow Season

For many contractors, the slow season can feel like a daunting time when leads dry up and cash flow tightens. But what if you could turn this downtime into a prime opportunity to build your brand, nurture client relationships, and generate new business? With a strategic approach to social media, contractors can keep their pipelines […]

Posted In: Video and Photography , Winery Marketing

Upgrade Your Website With These 5 Must-Have Winery Photos

First Impressions Start with a Picture From the richness of your blends to the feeling your brand evokes experience matters. But before someone tastes a drop, they visit your website. And what’s the first thing they notice? Your winery photos. At IQnection, we’ve spent over two decades helping wineries craft digital experiences that convert curious […]

Posted In: SEO Agency

How AEO Drives Better Rankings and Reputation

In 2025, the way people find businesses online is rapidly evolving. Traditional SEO is no longer enough. AI-powered search tools like Google’s AI Overviews, Bing’s Copilot, and platforms like ChatGPT and Perplexity are changing how people ask questions and how your business gets discovered. To stay ahead, forward-thinking companies are embracing Answer Engine Optimization (AEO) […]

Posted In: SEO Agency , Social Media Marketing Agency , Web Site Design , Winery Marketing

How to Promote Your Winery During Bad Weather

So far the weather during summer 2025 in the northeast has not been ideal for outdoor activities. The weekends have been ping ponging between TOO HOT or TOO RAINY! The weather might deter people from coming to your winery, but if you promote your winery correctly, your tasting room will still be filled. In this […]

Posted In: Content , Digital Marketing , Local , SEO Agency

Tips To Appear In Local Searches

If you are a small business professional working on homes (roofers, siders, landscapers, flooring experts, etc.) you want your website to appear in local searches for people in your neighborhood. In this blog we will discuss different techniques on how to appear in local searches and why it is important for your business.

Posted In: Content , Digital Marketing , SEO Agency , Uncategorized

What is the AI Overview?

The AI Overview is at the top of search results in Google and contains a brief summary usually referencing at least one credible source. This recent update to the Google Algorith stems from the rise of AI GPTs (Generative Pre-trained Transformers). This model can understand and generate human-like text, making AI more relevant in the […]

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Category: SEO Agency