Pinterest is arguably the hottest social platform on the web today. The statistics behind the meteoric rise of this invitation-only social networking site is mind-boggling by any interactive media standard, and the growth of Pinterest hasn’t stoped yet.
First let’s define exactly what this juggernaut is. Pinterest is a social network which allows users to create thematic virtual “boards” (think vision boards) on which they “pin” images or videos that the “pinner” finds beautiful, useful or compelling. These images attract “followers” the world-over who can “like”, “comment-on” or “re-pin” images that resonate with them in some fashion. It’s this visual and interactive nature of Pinterest that has taken the internet by storm.
The benefits of the image sharing site is inherent in both what is obvious and, possibly more importantly to businesses looking for a competitive advantage online, what is not so obvious.
First, the obvious:
Pinterest is a slam dunk for businesses that sell visually interesting products or services such as jewelry, clothing, catering services, crafts, handbags, vacation destinations, etc. Visual content that is already in use for other marketing efforts can be re-purposed and showcased to a new and different audience. Blog articles can also be spiced-up with the strong visual opportunities afforded by Pinterest.
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