Google has announced their next algorithm update and have revealed that it will be heavily based on whether or not your website is mobile friendly. This change is scheduled for April 21, 2015.
Although this algorithm change may seem early in adoption, the statistics are showing the trend in mobile viewing is here to stay. Multiple search engines are providing data that shows that traffic from mobile devices is rapidly approaching 50 percent of the total share.
“Traffic to the two major U.S. search engines (Google & Bing) shows that a substantial proportion of their traffic comes from mobile devices. For Google, mobile comprised almost half of all traffic from June to November 2014, with 52 percent coming from desktops and 48 percent from mobile. For Bing, the portion of mobile Web visits is smaller, accounting for roughly 33 percent of visits against 67 percent from desktop.” - ClickZ from January 7, 2015
Is Your Website Mobile-Friendly?
When it comes to search engine results, the over arching theme with any search engine provider is to provide the best search result for the end user. In trying to accomplish this, the search engines constantly update their search formula to better improve results. Past algorithm updates have always included cues that ensure the website's listed are up to date in multiple ways like... browser compatibility, load time and code quality. Beginning this April Google will be including whether your website is mobile-friendly in these variables.