Businesses often sell solutions to external problems, but customers buy solutions to internal problems. And for your business to succeed, you need to understand your potential customers' problems, so you can proceed to offer them the right solutions.
The process of trying to understand your customers and their problems and responding to them with solutions is what informs the concept of the buyer's journey.
Continue reading “Buyer’s Journey: What it is and Why it Matters” »
One of the main goals of marketing efforts is to increase traffic to websites. More website traffic means more relevance to google and, more importantly, an increase in conversions or sales.
But what exactly is traffic? Why does it matter and how do you get more of it?
Let’s dive in…
Continue reading “Understanding Website Traffic” »
When you make an investment, for example buying stocks, you pay attention to certain metrics to make sure that you’re money has been well spent. You probably keep an eye on the index, an ear to the ground for industry news, and check-in with your broker.
It makes sense, then, that’d you’d do the same when investing in SEO for your business.
How do you measure SEO success? When will you see results? What will they look like?
Let’s dive in…
Continue reading “Ask the SEO: “How Will I Measure SEO Success?”” »
What is duplicate content and why does it matter? And what the heck is canonicalization?
In the latest episode of Search Off the Record, John Mueller, Search Relations Lead, Martin Splitt, Developer Advocate, and Gary Illeys, Search Advocate, discuss Canonicalization and Duplicate Content.
Continue reading “Duplicate Content and Canonicalization – Oh my!” »
Does your business have an eCommerce platform?
The total amount spent on eCommerce continues to grow dramatically each year. Digital Commerce 360 found that 2020 Q2 sales increased by 44.4% from last year. This is the highest recorded growth ever for Q2, and the highest growth overall since they started tracking data in 1999.
Despite some stores reopening, online sales continue to boom in September increasing by 43% from last year. With the holiday season around the corner now is the time to evaluate your eCommerce platform.
Continue reading “The Beginners Guide to Selecting an eCommerce Platform ” »
Do you have your coffee? Because we’re going to talk about Caffeine!
In Google’s most recent Search Off the Record podcast episode, Gary Illyes, Google’s Webmaster Trends Analyst, shared how Google uses Caffeine to index webpages in search. Continue reading “How Does Google Index Your Website?” »
After many well-known companies announced earlier this year that they were holding off on all ‘larger gatherings’ until at least 2021. It’s left us to ponder what the future of trade show conferences are. Trade shows used to be a popular way for businesses to network, share ideas, learn, and find leads— and they still can be— but it’s up to us now to be able to leverage them. Continue reading “Was Your Trade Show Cancelled? (Here’s How To Get More Leads in 2020)” »
“I know I need great quality technical content, but I’m not sure I have all the resources to accomplish it.”
Continue reading “Technical Writing That Sells? (It’s Possible With the Right Marketing Agency)” »
If you’re a business owner or manager many of your major physical events, such as trade shows and conferences, have been postponed until further notice.
For those who of us who relied on trade shows as steady sources for qualified leads, where does that leave us and how will we fill that void? Continue reading “A (Quick) Guide to Virtual Trade Shows in 2020” »