After many well-known companies announced earlier this year that they were holding off on all ‘larger gatherings’ until at least 2021. It’s left us to ponder what the future of trade show conferences are. Trade shows used to be a popular way for businesses to network, share ideas, learn, and find leads— and they still can be— but it’s up to us now to be able to leverage them. Continue reading “Was Your Trade Show Cancelled? (Here’s How To Get More Leads in 2020)” »
Continue reading “Technical Writing That Sells? (It’s Possible With the Right Marketing Agency)” »
If you’re a business owner or manager many of your major physical events, such as trade shows and conferences, have been postponed until further notice.
For those who of us who relied on trade shows as steady sources for qualified leads, where does that leave us and how will we fill that void? Continue reading “A (Quick) Guide to Virtual Trade Shows in 2020” »
Sales! Its what every business aims for. This week's blog is written by Eric Jacobson, Business Development Manager at IQnection, about his experiences in Dan Tyre's Sales Lion, an exclusive class for Hubspot sales professionals. We hope you can apply some of Eric's suggestions from his experience to your own business. - Greg Cawood, President, IQnection 
There’s one key element to your business efforts you might not hear much when it comes to talk of marketing initiatives, content, ROI, social media, or analytics.
Passion connects you to your audience. Displaying passion for your business, your industry, or your job responsibilities elicits an emotional response from your target group. Even if they don’t understand the intricacies of what you do, they can get excited about it right along with you.
